University of Colorado Boulder
Strategic Communication Campaigns Specialization
University of Colorado Boulder

Strategic Communication Campaigns Specialization

Create Your Own Strategic Communication Campaign! . Use paid, earned, and shared media to reach your target audience!

Taught in English

Erin Willis

Instructor: Erin Willis

Included with Coursera Plus

Specialization - 3 course series

Get in-depth knowledge of a subject

5.0

(10 reviews)

Beginner level

Recommended experience

2 months at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.

  • Reflect on brand architecture and how the purpose of the campaign affects communication strategies.

  • Understand how to implement campaign tactics according to strategy.

  • Visualize and practice campaign planning in its entirety.

Details to know

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Recently updated!

October 2023

Specialization - 3 course series

Get in-depth knowledge of a subject

5.0

(10 reviews)

Beginner level

Recommended experience

2 months at 4 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Colorado Boulder
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Specialization - 3 course series

Integrated and Strategic Communication Campaigns

Course 16 hours5.0 (11 ratings)

What you'll learn

  • Understand what integrated communication campaigns are and the value it brings to your organization.

  • Define the communication problem and outline relevant communication goals and objectives.

  • Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.

  • Produce a professional integrated communication campaign.

Skills you'll gain

Category: Strategic Management
Category: Marketing Communications
Category: Public Relations
Category: Advertising Campaign
Category: Business Strategy

What you'll learn

  • Define a brand's communication problem and utilize strategic communication methods to solve it.

  • Plan a communication campaign whose success can be measured.

  • Reflect on brand architecture and how the purpose of the campaign affects communication strategies.

  • Employ social skills to evaluate key performance indicators at the end of the campaign cycle.

Skills you'll gain

Category: Market Research
Category: Marketing Communications
Category: Public Relations
Category: Advertising Campaign
Category: Research And Design

What you'll learn

  • Understand how to implement campaign tactics according to strategy.

  • Understand the importance of evaluation in campaign planning.

  • Understand campaign planning in its entirety.

Skills you'll gain

Category: Business Communication
Category: Marketing Communications
Category: Public Relations
Category: Marketing
Category: Advertising Campaign

Instructor

Erin Willis
University of Colorado Boulder
6 Courses17,312 learners

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