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    • Public Relations

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    313 results for "public relations"

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      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Communication, Marketing, Public Relations, Leadership and Management, Advertising, Entrepreneurship, Brand Management, Computer Architecture, Computer Networking, Journalism, Network Architecture, Sales, Storytelling, Strategy, Strategy and Operations, Planning, Supply Chain and Logistics, Writing

      4.6

      (226 reviews)

      Beginner · Specialization · 3-6 Months

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      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Communication, Marketing, Public Relations, Leadership and Management, Entrepreneurship, Advertising, Computer Architecture, Computer Networking, Network Architecture, Sales, Strategy, Strategy and Operations

      4.7

      (211 reviews)

      Beginner · Course · 1-3 Months

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      IE Business School

      Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

      Skills you'll gain: Marketing, Advertising, Communication, Media Strategy & Planning, Business Analysis, Business Psychology, Customer Analysis, Marketing Psychology, Brand Management, Digital Marketing, Marketing Management, Public Relations, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.7

      (2.2k reviews)

      Mixed · Course · 1-4 Weeks

    • Free

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      University of London

      Global Diplomacy – Diplomacy in the Modern World

      Skills you'll gain: Communication, Marketing, Negotiation, Sales

      4.7

      (4.3k reviews)

      Mixed · Course · 1-3 Months

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      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Algorithms, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Data Mining, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Influencing, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Probability & Statistics, Public Relations, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Supply Chain and Logistics, Theoretical Computer Science, User Experience

      4.8

      (10.7k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      IE Business School

      Branding: The Creative Journey

      Skills you'll gain: Marketing, Brand Management, Research and Design, Communication, Human Computer Interaction, User Experience, Business Analysis, Business Psychology, Customer Analysis, Design and Product, Marketing Design, User Experience Design, User Research, Persona Research, Advertising, Influencing, Storytelling, Human Resources, Journalism, People Analysis, Public Relations, Creativity, Customer Relationship Management, Customer Success, Entrepreneurship, Finance, Leadership and Management, Media Production, Media Strategy & Planning, Sales, Strategy and Operations, Supply Chain and Logistics

      4.6

      (1.3k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (21.9k reviews)

      Beginner · Specialization · 3-6 Months

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      Free

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      University of Amsterdam

      Media ethics & governance

      Skills you'll gain: Communication, Business Communication, Journalism, Business Analysis, Critical Thinking, Influencing, Marketing, Media Strategy & Planning, Research and Design, Strategy and Operations

      4.8

      (461 reviews)

      Intermediate · Course · 1-4 Weeks

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      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Social Media, Advertising, Data Analysis, Benefits, Communication, Entrepreneurship, Influencing, Leadership and Management, Public Relations, Sales, Strategy, Strategy and Operations

      4.8

      (1.1k reviews)

      Beginner · Course · 1-3 Months

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      Free

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      Shanghai Jiao Tong University

      Training and Practicing in English Public Speaking

      Skills you'll gain: Communication, Accounting, Leadership and Management, Marketing, Business Analysis, Clinical Data Management, Computer Vision, Data Management, General Accounting, Human Computer Interaction, Human Resources, Leadership Development, Machine Learning, Natural Language Processing, Public Relations, Spreadsheet Software, User Experience, Writing

      4.5

      (77 reviews)

      Beginner · Course · 1-3 Months

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      Free

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      Goldman Sachs

      Fundamentals of Leadership, with Goldman Sachs 10,000 Women

      Skills you'll gain: Business Communication, Business Development, Business Psychology, Communication, Culture, Human Resources, Leadership Development, Leadership and Management, Marketing, Public Relations, Sales

      4.7

      (423 reviews)

      Mixed · Course · 1-4 Weeks

    Searches related to public relations

    principles of public relations
    introduction to public relations and the media
    integrated marketing communications: advertising, public relations, digital marketing and more
    the nuts and bolts of public relations
    1234…27

    In summary, here are 10 of our most popular public relations courses

    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Meta Social Media Marketing: Meta
    • Principles of Public Relations: University of Colorado Boulder
    • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
    • Global Diplomacy – Diplomacy in the Modern World: University of London
    • Google Digital Marketing & E-commerce: Google
    • Branding: The Creative Journey: IE Business School
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • Media ethics & governance: University of Amsterdam
    • From Likes to Leads: Interact with Customers Online: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Public Relations

    • Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.

      In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.

      Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.‎

    • Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.

      Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.‎

    • Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.

      These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.‎

    • The skills and experience that you might need to already have before starting to learn public relations would include having excellent communications skills in both writing and speaking, good creative thinking skills and analytical skills, and excellent planning and presentation talents. You might also have a nose for news, an interest in top media personalities, and insights into how media operations work. To learn public relations with a more distinct business focus, one might show interest in a certain industry or have several years of experience working in the industry.‎

    • The kind of people that are best suited for work that involves public relations are people who are often extroverted and creative with a strong sense of self and knowledge of how to use their personality to help a client gain favorable media coverage. Smart, agreeable people are often well suited for work in public relations, as the work demands building relationships with many different people. Additionally, public relations has evolved to the point where social media is now the driving force for many PR efforts. So the types of people who are best suited for public relations would ideally have strong internet knowledge, social media skills, and the ability to weave words, video, and images together to create compelling messages. It would also be beneficial to be a good strategic thinker and a data-driven professional.‎

    • Learning public relations is right for you if you are a creative person who is often working with written words and promotion for podcasts, videos, speeches, and events. You may be the extroverted one in your group that seems to always help friends with promotion ideas for their schemes. If this is you, learning about a career in public relations might be a good step. Many talented writers who start out in journalism may find their way toward work in public relations, writing press releases, calling reporters, and helping their clients share their messages on social media.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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