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Showing 321 total results for "public relations"

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School
    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    IE Business School
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 1760 reviews
    4.7(1,760)
    59k students
    Mixed LevelMixed
  • Digital Marketing by University of Illinois at Urbana-Champaign
    Digital Marketing
    University of Illinois at Urbana-Champaign
    SPECIALIZATION
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 18134 reviews
    4.7(18,134)
    580k students
    Beginner LevelBeginner
  • Introduction to Personal Branding by University of Virginia
    Introduction to Personal Branding
    University of Virginia
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.4 out of five stars. 7108 reviews
    4.4(7,108)
    210k students
    Beginner LevelBeginner
  • Content Strategy for Professionals by Northwestern University
    Content Strategy for Professionals
    Northwestern University
    SPECIALIZATION
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 700 reviews
    4.6(700)
    37k students
    Beginner LevelBeginner
  • The Strategy of Content Marketing by University of California, Davis
    The Strategy of Content Marketing
    University of California, Davis
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.5 out of five stars. 2783 reviews
    4.5(2,783)
    200k students
    Intermediate LevelIntermediate
  • Influencer Marketing Strategy by Rutgers the State University of New Jersey
    Influencer Marketing Strategy
    Rutgers the State University of New Jersey
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 103 reviews
    4.6(103)
    23k students
    Intermediate LevelIntermediate
  • The Arts and Science of Relationships: Understanding Human Needs by University of Toronto
    The Arts and Science of Relationships: Understanding Human Needs
    University of Toronto
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.5 out of five stars. 1107 reviews
    4.5(1,107)
    120k students
    Beginner LevelBeginner
  • Advertising and Society by Duke University
    Advertising and Society
    Duke University
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 727 reviews
    4.7(727)
    22k students
    Mixed LevelMixed
  • Facebook Social Media Marketing by Facebook
    Facebook Social Media Marketing
    Facebook
    PROFESSIONAL CERTIFICATE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.9 out of five stars. 3303 reviews
    4.9(3,303)
    91k students
    Beginner LevelBeginner
  • Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
    Viral Marketing and How to Craft Contagious Content
    University of Pennsylvania
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 4212 reviews
    4.7(4,212)
    190k students
    Mixed LevelMixed
  • Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign
    Digital Media and Marketing Principles
    University of Illinois at Urbana-Champaign
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.4 out of five stars. 2437 reviews
    4.4(2,437)
    78k students
    Mixed LevelMixed
  • English for Media Literacy by University of Pennsylvania
    English for Media Literacy
    University of Pennsylvania
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.9 out of five stars. 1469 reviews
    4.9(1,469)
    67k students
    Mixed LevelMixed
  • Sports Marketing by Northwestern University
    Sports Marketing
    Northwestern University
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 760 reviews
    4.7(760)
    20k students
    Intermediate LevelIntermediate
  • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences by UNSW Sydney (The University of New South Wales)
    Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences
    UNSW Sydney (The University of New South Wales)
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 553 reviews
    4.7(553)
    68k students
    Mixed LevelMixed
  • Психология коммуникации by HSE University
    Психология коммуникации
    HSE University
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 261 reviews
    4.8(261)
    33k students
    Beginner LevelBeginner
  • How Technology is Shaping Democracy and the 2020 Election by Stanford University
    How Technology is Shaping Democracy and the 2020 Election
    Stanford University
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.5 out of five stars. 21 reviews
    4.5(21)
    4.3k students
    Beginner LevelBeginner
  • Ready, Set, Future! Introduction to Futures Thinking by Institute for the Future
    Ready, Set, Future! Introduction to Futures Thinking
    Institute for the Future
    COURSE
    Filled StarFilled StarFilled StarFilled StarFilled Star
    Rated 4.8 out of five stars. 581 reviews
    4.8(581)
    24k students
    Beginner LevelBeginner
  • Philosophy of Science by University of Pennsylvania
    Philosophy of Science
    University of Pennsylvania
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 101 reviews
    4.7(101)
    8.7k students
    Intermediate LevelIntermediate
  • Content Strategy for Professionals: Engaging Audiences by Northwestern University
    Content Strategy for Professionals: Engaging Audiences
    Northwestern University
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.6 out of five stars. 548 reviews
    4.6(548)
    29k students
    Mixed LevelMixed
  • Social Psychology by Wesleyan University
    Social Psychology
    Wesleyan University
    COURSE
    Filled StarFilled StarFilled StarFilled StarHalf Filled Star
    Rated 4.7 out of five stars. 3603 reviews
    4.7(3,603)
    400k students
    Beginner LevelBeginner

Searches related to public relations

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integrated marketing communications: advertising, public relations, digital marketing and more

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In summary, here are 10 of our most popular public relations courses

  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Digital Marketing: University of Illinois at Urbana-Champaign
  • Introduction to Personal Branding: University of Virginia
  • Content Strategy for Professionals: Northwestern University
  • The Strategy of Content Marketing: University of California, Davis
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
  • Advertising and Society: Duke University
  • Facebook Social Media Marketing: Facebook
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Public Relations

  • Public relations (or “PR”) is the creation and preservation of a company’s good public image through the use of the media. As such, public relations is important because it shapes the image, builds the brand, and spreads the message of an organization. Traditionally, the main media channels utilized included writing press releases, coordinating advertising, and using other marketing communications tools such as interviews and speeches.

    In today’s digital marketing era, there are more channels than ever to manage. A comprehensive public relations strategy might combine the reputation-building capability of influencer marketing, content marketing that provides value for customers, and shareable social media to drive impressions and click-thrus. PR professionals today can also use software tools for sentiment analysis on social media to better understand how a company is perceived, and even join the online conversation directly to mitigate negative publicity.

    Regardless of which media channels and tools are being used, at the end of the day the goal of all public relations is the same: shaping a consistent, positive narrative for clients.

  • Public relations careers require strong communications skills including writing and speaking, whether you are fundraising for a political candidate, managing community relations in a large city, or promoting a new online streaming TV show. You also need the interpersonal skills required to build relationships with media gatekeepers and influencers.

    Public relations specialists work as liaisons with the media, helping clients communicate with the public through speeches, interviews, and social media programs. According to the Bureau of Labor Statistics, public relations specialists have a median salary of $61,150 per year and typically have a bachelor’s degree.

  • Yes. Whether you are looking to increase your knowledge of advertising and branding, or dive deep into the use of data analytics in social media marketing, Coursera has a wide range of courses and Specializations to take your public relations skills to the next level.

    These courses are offered by top-ranked institutions from around the world including IE Business School, Northwestern University, and Rutgers the State University of New Jersey. Thanks to virtual office hours and collaborative projects, you can learn online from leaders in the field, all while doing the same coursework as on-campus students but at a significantly lower cost.

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