In this module William tackles the one element that makes public speaking difficult: fear. Unlike writing a memo or designing a slide deck, presenting a speech puts you directly in front of an audience. Public speaking is wrapped up in the fear of immediate judgment and of lasting rejection. Yet the skills of writing and design are exactly the same as those of public speaking: clarity, structure, revision, and above all, storytelling. By applying these skills you can control your fear and take center stage in public. The results will astound you.

Like the Second Module of Business Writing, this module zeroes in on a practical formula for successful presentations. William establishes this structure, and then breaks down it down into modular elements, so the most complex presentations can be created easily, revised effectively, and delivered confidently. Still, no one-size-fits-all outline, no rigid set of rules, is capable of expressing your own personality and unlocking your own brilliance, and so William goes beyond the basic formula to teach you the secret ingredient to public speaking: creativity.

We’ve all sat through presentations that had solid content but just didn’t seem to work. Sometimes it’s hard to define why a speaker fails to deliver. The key is practice. Practice is tricky, however, because poor practice techniques actually make a dull presentation even duller—further from the inspiring, passionate experience you want to create for your audience. In Module Three, William redefines the notion of practice as a dynamic process of verbal and physical language, and then teaches you how focus your language to express your personal style of passion. Module Three teaches you to put passion in a bottle and release it when you want.