Are you eager to launch a dynamic career in Public Relations or Communications? This course is the ideal starting point for aspiring PR professionals seeking entry-level positions. This introductory course provides an overview of PR, equipping you with the essential skills and knowledge needed to succeed in the industry.
Introduction to Public Relations
This course is part of Microsoft Public Relations and Communications Associate Professional Certificate
Instructor: Microsoft
3,495 already enrolled
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(22 reviews)
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What you'll learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you'll gain
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July 2024
28 assignments
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There are 5 modules in this course
This module introduces the foundational components of public relations including strategic planning and execution of PR campaigns. You learn the role of PR in the non-profit and for-profit sectors, as well as government agencies. You also discover the importance of building and maintaining media relationships.
What's included
19 videos7 readings7 assignments
In this module, you explore the key elements of creating a PR strategy, including research, setting objectives, and audience analysis. You discover why a deep understanding of your audience is essential for crafting compelling messages and selecting the most effective distribution channels. Additionally, you learn how to identify the basic metrics for evaluating how successful your PR campaign was.
What's included
22 videos5 readings8 assignments
You learn the definition of media relations and its critical role in achieving PR objectives. You explore how to identify media segments that align with your organization's goals, delve into the art of crafting media pitches, and learn strategies for maintaining long-term media relationships through effective follow-ups.
What's included
21 videos5 readings7 assignments
In the fourth module, you explore generative AI and its use in public relations. You discover best practices and ethical implications when leveraging these tools for PR content creation, understand how AI tailors content to different audiences, and examine predicted future trends of AI in PR.
What's included
16 videos5 readings6 assignments
In the final module, you will apply the concepts, strategies, and skills you have learned by developing the basic components of a PR campaign in a cumulative capstone project.
What's included
2 videos1 reading1 peer review
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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