Microsoft

Introduction to Public Relations

 Microsoft

Instructor: Microsoft

3,495 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(22 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

(22 reviews)

Beginner level

Recommended experience

25 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Describe public relations and it's role and importance across various organization types

  • Identify and evaluate essential components of public relations campaign strategy

  • Explain core media relations principles including how to craft a media pitch

Details to know

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Recently updated!

July 2024

Assessments

28 assignments

Taught in English

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This course is part of the Microsoft Public Relations and Communications Associate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 5 modules in this course

This module introduces the foundational components of public relations including strategic planning and execution of PR campaigns. You learn the role of PR in the non-profit and for-profit sectors, as well as government agencies. You also discover the importance of building and maintaining media relationships.

What's included

19 videos7 readings7 assignments

In this module, you explore the key elements of creating a PR strategy, including research, setting objectives, and audience analysis. You discover why a deep understanding of your audience is essential for crafting compelling messages and selecting the most effective distribution channels. Additionally, you learn how to identify the basic metrics for evaluating how successful your PR campaign was.

What's included

22 videos5 readings8 assignments

You learn the definition of media relations and its critical role in achieving PR objectives. You explore how to identify media segments that align with your organization's goals, delve into the art of crafting media pitches, and learn strategies for maintaining long-term media relationships through effective follow-ups.

What's included

21 videos5 readings7 assignments

In the fourth module, you explore generative AI and its use in public relations. You discover best practices and ethical implications when leveraging these tools for PR content creation, understand how AI tailors content to different audiences, and examine predicted future trends of AI in PR.

What's included

16 videos5 readings6 assignments

In the final module, you will apply the concepts, strategies, and skills you have learned by developing the basic components of a PR campaign in a cumulative capstone project.

What's included

2 videos1 reading1 peer review

Instructor

 Microsoft
Microsoft
196 Courses1,065,753 learners

Offered by

Microsoft

Recommended if you're interested in Business Essentials

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4.7

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5

Reviewed on Sep 9, 2024

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