Microsoft
Marketing, Communication, and PR

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Microsoft

Marketing, Communication, and PR

 Microsoft

Instructor: Microsoft

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign

  • Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios

  • Enhance the effectiveness of communication and storytelling strategies with AI tools

  • Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Details to know

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Add to your LinkedIn profile

Recently updated!

September 2024

Assessments

35 assignments

Taught in English

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Build your Business Essentials expertise

This course is part of the Microsoft Public Relations and Communications Associate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Microsoft
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There are 5 modules in this course

This module introduces how marketing communication and public relations work together. You identify marketing communication components and explore the intersection between PR and marketing. You then delve into methods for conducting target audience research and how to integrate these findings into PR campaigns.

What's included

21 videos6 readings9 assignments

In this module, you explore the role of storytelling in crafting impactful PR messages. You discover storytelling's power to emotionally engage audiences and create compelling narratives for various PR scenarios. The module also details techniques for constructing and tailoring stories to different platforms and audiences. Finally, it addresses ethical considerations and best practices to ensure accuracy and avoid misinformation in PR storytelling.

What's included

17 videos6 readings9 assignments

This module dissects the components of integrated PR campaigns and formulates strategies for combining multiple channels and touchpoints. You learn about the role of consistency in multi-channel strategies, integrating digital and traditional media, events, and direct engagement. You explore strategic planning, optimizing channel selection, and measuring campaign impact through data analysis.

What's included

17 videos5 readings9 assignments

This module explores the potential of AI tools for enhancing communication and storytelling in PR. It compares traditional and AI-assisted approaches, highlighting the benefits and limitations of each. The module covers AI-assisted content creation, maintaining creativity in AI-driven storytelling, and future applications of AI in PR strategies.

What's included

14 videos4 readings6 assignments

In the final module, you will apply the concepts, strategies, and skills you have learned by developing an integrated PR campaign.

What's included

8 videos2 readings2 assignments1 peer review

Instructor

 Microsoft
Microsoft
186 Courses1,017,446 learners

Offered by

Microsoft

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