Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Integrated Marketing Communications
- Marketing Communications
- Marketing
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
What is IMC? IMC Planning Background
IMC Planning Process
Advertising Management & Design
Marketing Communications Mix
Reviews
- 5 stars77.74%
- 4 stars18.98%
- 3 stars2.41%
- 2 stars0.50%
- 1 star0.36%
TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!
Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!
I really enjoyed the course. After this module I decided to take the specialization. It is full of insights, good source of information and really added knowledge to me.
Excellent course. very detailed in regards to communication campaign, objectives, etc.
However, more content on digital marketing, SEO & Social Media marketing would be beneficial.
About the Marketing Mix Implementation Specialization

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