Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is part of the Marketing Mix Implementation Specialization
About this Course
Skills you will gain
- Integrated Marketing Communications
- Marketing Communications
Syllabus - What you will learn from this course
What is IMC? IMC Planning Background
IMC Planning Process
Advertising Management & Design
Marketing Communications Mix
- 5 stars77.72%
- 4 stars18.99%
- 3 stars2.41%
- 2 stars0.50%
- 1 star0.36%
TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
Gives a really good overview on different marketing channels and strategies. It does not go deep into any of those, though for high level understanding really recommend it!
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
About the Marketing Mix Implementation Specialization
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