Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
This course is part of the Marketing Mix Implementation Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Advertising
- Integrated Marketing Communications
- Marketing Communications
- Marketing
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Syllabus - What you will learn from this course
What is IMC? IMC Planning Background
IMC Planning Process
Advertising Management & Design
Marketing Communications Mix
Reviews
- 5 stars77.74%
- 4 stars18.98%
- 3 stars2.41%
- 2 stars0.50%
- 1 star0.36%
TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE
Very enjoyable course through and through. The use of audio, visuals was brilliant, as were the interviews with industry experts and top officials from reputed companies.
A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!
Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.
Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.
About the Marketing Mix Implementation Specialization

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