About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 11 hours to complete
English

Skills you will gain

  • Advertising
  • Integrated Marketing Communications
  • Marketing Communications
  • Marketing
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Approx. 11 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week1
Week 1
3 hours to complete

What is IMC? IMC Planning Background

3 hours to complete
11 videos (Total 65 min), 2 readings, 1 quiz
Week2
Week 2
3 hours to complete

IMC Planning Process

3 hours to complete
9 videos (Total 54 min), 4 readings, 1 quiz
Week3
Week 3
3 hours to complete

Advertising Management & Design

3 hours to complete
10 videos (Total 54 min), 3 readings, 2 quizzes
Week4
Week 4
2 hours to complete

Marketing Communications Mix

2 hours to complete
9 videos (Total 60 min), 3 readings, 1 quiz

Reviews

TOP REVIEWS FROM INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE

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About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

Frequently Asked Questions

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