About this Course
4.5
45 ratings
10 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 25 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Arabic...
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 25 hours to complete

Suggested: 4 hours/week...
Available languages

English

Subtitles: English, Arabic...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 minutes to complete

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
Reading
1 video (Total 3 min)
Video1 video
Hours to complete
1 hour to complete

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
Reading
5 videos (Total 30 min), 1 quiz
Video5 videos
Why do we care?8m
Innovation and entrepreneurship - definitions5m
Where does innovation come from?5m
How to drive innovation6m
Quiz1 practice exercise
Introduction and definitions10m
Week
2
Hours to complete
21 minutes to complete

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
Reading
3 videos (Total 21 min)
Video3 videos
Toolset and skillset6m
Entrepreneurial mindset6m
Hours to complete
3 hours to complete

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
Reading
3 videos (Total 22 min), 2 quizzes
Video3 videos
Pivoting8m
The failure value cycle8m
Quiz1 practice exercise
Teaching entrepreneurship and the importance of faliure10m
Week
3
Hours to complete
7 hours to complete

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
Reading
6 videos (Total 38 min), 4 quizzes
Video6 videos
What's a startup?6m
Common mistakes6m
Market segmentation7m
TAM SAM SOM7m
Beachhead market6m
Quiz1 practice exercise
Analyzing markets10m
Week
4
Hours to complete
5 hours to complete

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
Reading
4 videos (Total 28 min), 3 quizzes
Video4 videos
Customer interviews - part 27m
Minimum viable product7m
Experiments6m
Quiz1 practice exercise
Engage with customers10m

Instructors

Avatar

Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Avatar

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
Avatar

Mark Coopersmith

MBA
UC Berkeley Haas School of Business
Avatar

Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

About EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

About the Value Creation Through Innovation Specialization

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.