About this Course
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Flexible deadlines

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Intermediate Level

Approx. 24 hours to complete


Subtitles: English, Arabic
Learners taking this Course are
  • Entrepreneurs
  • Marketing Specialists
  • Product Managers
  • Business Analysts
  • Project Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

Approx. 24 hours to complete


Subtitles: English, Arabic

Syllabus - What you will learn from this course

3 minutes to complete

Course introduction

1 video (Total 3 min)
1 video
1 hour to complete

What is innovation and entrepreneurship?

5 videos (Total 30 min), 1 quiz
5 videos
Why do we care?8m
Innovation and entrepreneurship - definitions5m
Where does innovation come from?5m
How to drive innovation6m
1 practice exercise
Introduction and definitions10m
21 minutes to complete

Teaching entrepreneurship

3 videos (Total 21 min)
3 videos
Toolset and skillset6m
Entrepreneurial mindset6m
3 hours to complete

The importance of faliure

3 videos (Total 22 min), 2 quizzes
3 videos
The failure value cycle8m
1 practice exercise
Teaching entrepreneurship and the importance of faliure10m
7 hours to complete

Analyzing markets

6 videos (Total 38 min), 4 quizzes
6 videos
What's a startup?6m
Common mistakes6m
Market segmentation7m
Beachhead market6m
1 practice exercise
Analyzing markets10m
5 hours to complete

Engage with customers

4 videos (Total 28 min), 3 quizzes
4 videos
Customer interviews - part 27m
Minimum viable product7m
1 practice exercise
Engage with customers10m
13 ReviewsChevron Right


got a tangible career benefit from this course

Top reviews from Innovation & Entrepreneurship - From Basics to Open Innovation

By RDOct 7th 2019

Te course itself an innovation. Loved everything about the course. thank you coursera and mentors of this course



Martin Vendel

KTH Royal Institute of Technology, Industrial Economics and Management

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business

Mark Coopersmith

UC Berkeley Haas School of Business

Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

About EIT Digital

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

About the Value Creation Through Innovation Specialization

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.