University of Maryland, College Park
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

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University of Maryland, College Park

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Dr. James V. Green

Instructor: Dr. James V. Green

81,915 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(1,389 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(1,389 reviews)

8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

Details to know

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Assessments

5 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

What's included

9 videos9 readings1 assignment

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

What's included

8 videos3 readings1 assignment

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

What's included

9 videos3 readings1 assignment

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

What's included

11 videos6 readings2 assignments

Instructor

Instructor ratings
4.6 (202 ratings)
Dr. James V. Green
University of Maryland, College Park
13 Courses167,762 learners

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Learner reviews

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4.7

1,389 reviews

  • 5 stars

    76.76%

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    17.76%

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    3.81%

  • 2 stars

    0.50%

  • 1 star

    1.15%

NR
5

Reviewed on Jan 21, 2020

DG
4

Reviewed on Feb 21, 2016

SV
5

Reviewed on Jul 30, 2020

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