This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

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Dr. James V. Green

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Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College Park

About this Course

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This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital. 
Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and 
* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Flexible deadlines

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Approx. 8 hours to complete

English

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Skills you will gain

Opportunity Identification
Management
Innovation
Entrepreneurship

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 1 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Approx. 8 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.58/5 (182 Ratings)

Dr. James V. Green

Managing Director of Learning and Development

Maryland Technology Enterprise Institute

106,517 Learners

13 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Content Rating97%(7,186 ratings)

Week1

Week 1

2 hours to complete

Introduction to Innovation and Entrepreneurship

2 hours to complete

9 videos (Total 56 min), 9 readings, 1 quiz

9 videos

Preview of the Course1mIntroduction to the course5mWhat is entrepreneurship?4mWho is an entrepreneur?7mEntrepreneurship, creativity, & innovation6mThe world's most innovative companies6mTypes of innovation14mEntrepreneurs and strategic decisions6mThe opportunity analysis canvas3m

9 readings

Welcome to Developing Innovative Ideas for New Companies3mMeet Dr. James V. Green3mConnect with your Classmates3mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5mOur book for the course3mReading: The Opportunity Analysis Canvas20mSlides1m"The Innovator's Dilemma" by Clayton Christensen1m"Out of Our Minds: Learning to be Creative" by Ken Robinson1m

1 practice exercise

Entrepreneurial perspective20m

Week2

Week 2

2 hours to complete

Entrepreneurial Mindset, Motivations, and Behaviors

2 hours to complete

8 videos (Total 49 min), 3 readings, 1 quiz

8 videos

Introduction to entrepreneurial mindset, motivations, and behaviors2mEntrepreneurial mindset9mGuest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8mEntrepreneurial motivations7mGuest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2mEntrepreneurial behaviors4mRisk taking in entrepreneurial decision-making6mRisk, uncertainty, and stakeholder involvement8m

3 readings

Reading: The Opportunity Analysis Canvas20mSlides1mThe Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1m

1 practice exercise

Entrepreneurial mindset, motivations, and behaviors20m

Week3

Week 3

2 hours to complete

Industry Understanding

2 hours to complete

9 videos (Total 91 min), 3 readings, 1 quiz

9 videos

Introduction to industry understanding41sKnowledge conditions6mDemand conditions17mIndustry lifecycle10mIndustry structure23mCompetitive advantage15mLearning curve5mComplementary assets6mReputation effects4m

3 readings

Reading: The Opportunity Analysis Canvas20mSlides1m"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1m

1 practice exercise

Industry analysis20m

Week4

Week 4

3 hours to complete

Customer Understanding and Business Modeling

3 hours to complete

11 videos (Total 89 min), 6 readings, 2 quizzes

11 videos

Introduction to customer understanding49sMacro changes that increase new venture opportunities7mGuest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2mGuest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1mExploring real market needs6mSatisfying real market needs8mStrategic positioning8mStrategic planning3mValue innovation6mOpportunity identification6mBonus Lecture: Business Models from the Classroom38m

6 readings

Reading: The Opportunity Analysis Canvas20mSlides1m"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1m"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1m"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1mAccelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5m

2 practice exercises

Customer analysis30mBusiness plan evaluation20m

Reviews

4.7

278 reviews

5 stars
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TOP REVIEWS FROM DEVELOPING INNOVATIVE IDEAS FOR NEW COMPANIES: THE FIRST STEP IN ENTREPRENEURSHIP

by JJFeb 3, 2022

Good one with superficial details. I recommend one example for the entire opportunity analysis so that it helps to solve some doubts while we are making the opportunity analysis for our company.

by SVJul 30, 2020

Sir john green has simplified the course so much that even someone who doesn't have any background in entrepreneurship can understand it.

Looking forward to learn more from him.

by HDJul 21, 2021

It's really a great course providing insights and tools for generating Innovative Ideas. Most importantly, the examples and illustrations taken from the real market makes the concepts crystal clear.

by MNov 23, 2020

I am keep learning new things .So this will helped me a lot to developed a new things and now I am able to take first step to entrepreneurship. Thanks for the team

View all reviews

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

About this Course

Skills you will gain