About this Course
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Approx. 11 hours to complete

Suggested: 3-5 hours/week...


Subtitles: English, Vietnamese

Skills you will gain

Market ResearchBusiness ModelBusiness ModelingValue Proposition

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 11 hours to complete

Suggested: 3-5 hours/week...


Subtitles: English, Vietnamese

Syllabus - What you will learn from this course

3 hours to complete


This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

11 videos (Total 77 min), 7 readings, 1 quiz
11 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship11m
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
7 readings
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1 practice exercise
Initial Business Model Canvas18m
1 hour to complete

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

8 videos (Total 64 min), 1 reading, 1 quiz
8 videos
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1 reading
1 practice exercise
Discovering and Interviewing Your Customers10m
2 hours to complete

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

9 videos (Total 77 min), 1 reading, 1 quiz
9 videos
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1 reading
1 practice exercise
Product Understanding and Marketing12m
2 hours to complete

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

10 videos (Total 91 min), 1 reading, 1 quiz
10 videos
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1 reading
Lecture Slides10m
1 practice exercise
Prototyping and Testing10m
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Top reviews from Innovation for Entrepreneurs: From Idea to Marketplace

By GGFeb 13th 2016

Great Course I really Recommend it to all of those entrepreneurs who really wanted to increase their possibilities to success into their business plans

By MMMar 6th 2016

excellent course. I work in a startup and i find this course very relevant to how I interact with customers, and how to set business priorities



Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.