About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Skills you will gain

Market ResearchBusiness ModelBusiness ModelingValue Proposition

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

Placeholder

University of Maryland, College Park

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,265 ratings)Info
Week
1

Week 1

3 hours to complete

Introduction

3 hours to complete
10 videos (Total 66 min), 8 readings, 1 quiz
10 videos
Introduction to the Course1m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m
What are entrepreneurial opportunities?11m
What factors influence the feasibility of an innovation?15m
Which innovation strategy: technology-push or market-pull?8m
Product-market fit8m
How do you develop a business model6m
Walkthrough of the business model canvas - Part 15m
Walkthrough of the business model canvas - Part 24m
8 readings
Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m
Meet the Faculty10m
Connect with your classmates10m
Earn a Degree Online in Entrepreneurship and Innovation5m
Slides10m
Instructions for the Quiz10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
1 practice exercise
Initial Business Model Canvas30m
Week
2

Week 2

2 hours to complete

Customer Discovery and Validation

2 hours to complete
8 videos (Total 64 min), 1 reading, 1 quiz
8 videos
Customer types8m
Customer archetypes4m
Customer segments and business models6m
Customer segments, value propositions, product features12m
How to map your value?5m
How to interview customers?5m
How to get insights from your customers?11m
1 reading
Slides10m
1 practice exercise
Discovering and Interviewing Your Customers30m
Week
3

Week 3

2 hours to complete

Product Understanding and Marketing

2 hours to complete
9 videos (Total 77 min), 1 reading, 1 quiz
9 videos
The DNA of customer-centricity6m
Crossing the chasm6m
Qualitative and quantitative marketing research11m
Importance and methods of market segmentation9m
Focusing on the target market6m
Beyond the chasm9m
Strategic implications of beyond the chasm10m
E-commerce: The internet as a selling platform7m
1 reading
Slides10m
1 practice exercise
Product Understanding and Marketing30m
Week
4

Week 4

2 hours to complete

Prototyping and Testing

2 hours to complete
10 videos (Total 91 min), 1 reading, 1 quiz
10 videos
Why and how to prototype14m
Rapid prototyping and development5m
Lean startup MVPs4m
Choosing a wireframing/UX prototyping tool11m
Anatomy of an experience map10m
What you'll learn from user testing6m
Analytics and insight8m
Troubleshooting your customer discovery10m
Levels of a product/service11m
1 reading
Lecture Slides10m
1 practice exercise
Prototyping and Testing30m

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About the Entrepreneurship: Launching an Innovative Business Specialization

Entrepreneurship: Launching an Innovative Business

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