
University of Rochester
Skills you'll gain: Innovation, Business Priorities, Commercialization, Ideation, New Product Development, Strategic Prioritization, Entrepreneurship, Market Opportunities, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Instagram, TikTok, Debugging, Keyword Research, Podcasting, Video Production, Vibe coding, Prototyping, Social Media Content, Social Media Marketing, Social Media, Search Engine Optimization, Social Media Strategy, Copywriting, Mobile Development, Business Planning, Content Marketing, Mobile Development Tools, Case Studies, Other Mobile Programming Languages
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Target Market, Persona Development, Systems Thinking, Value Propositions, New Product Development, Technical Management, Financial Statements, Growth Strategies, Business Ethics, Market Opportunities, Intellectual Property, Gap Analysis, Financial Modeling, Engineering Management, Engineering
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Social Sciences, International Relations, Culture, Business Management, Business, Sustainable Business
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Surveys, Overcoming Objections, Market Research, Business Development, Closing (Sales), Decision Making, Strategic Partnership, Marketing Planning, Rapport Building, Strategic Decision-Making, Target Market, Marketing Psychology, Target Audience, Negotiation, Sales Strategy, Business Modeling, Revenue Management, Search Engine Optimization, E-Commerce, Marketing Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Product Quality (QA/QC), Quality Control, Quality Assurance, Safety Standards, Good Manufacturing Practices, Commercialization, Customer Insights, Safety Assurance, Statistical Process Controls, Laboratory Experience, Product Improvement, Analytical Testing, Laboratory Procedures, Product Lifecycle Management, Feasibility Studies, Verification And Validation, Chemistry, Healthcare Ethics, Biology, Materials science
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Customer Insights, Product Development, Team Building, Capital Markets, Finance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle
Beginner · Professional Certificate · 3 - 6 Months

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Problem Solving, Customer Analysis, Presentations, Creative Thinking, Target Audience, Brainstorming, Customer Insights, Market Opportunities, Team Oriented, Ideation, Market Research, Solution Design, Business Research, Complex Problem Solving
Beginner · Specialization · 3 - 6 Months

Chris Croft Training
Skills you'll gain: Cost Reduction, Cost Control, Entrepreneurship, Operating Cost, Business, Business Leadership, Business Operations, Leadership Development, Price Negotiation, Business Management, Business Administration, Business Planning, Leadership, Business Strategy, Leadership and Management, Initiative and Leadership, Gross Profit, Entrepreneurial Finance, Cost Management, Business Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Product Development, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Creativity
Intermediate · Specialization · 1 - 3 Months
The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.‎
One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.‎
Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.‎
You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.‎
Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.‎
When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎