What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

Top Commercialization Courses - Learn Commercialization Online

For EnterpriseFor Students

Commercialization of innovation activity results
Saint Petersburg State University
COURSE
Intermediate
Technology Commercialization, Part 1: Setting up your Idea Filtering System
University of Rochester
COURSE
Rated 4.3 out of five stars. 40 reviews
3.6k students
Mixed
Drug Commercialization
University of California San Diego
COURSE
Rated 4.7 out of five stars. 965 reviews
33k students
Beginner
Drug Development Product Management
University of California San Diego
SPECIALIZATION
Rated 4.6 out of five stars. 4284 reviews
120k students
Beginner
Creating and Developing a Tech Startup
École Polytechnique
COURSE
Rated 4.1 out of five stars. 81 reviews
19k students
Mixed
idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products
University of Pittsburgh
COURSE
Intermediate
Drug Discovery
University of California San Diego
COURSE
Rated 4.6 out of five stars. 2471 reviews
77k students
Beginner
Sports and Society
Duke University
COURSE
Rated 4.8 out of five stars. 983 reviews
24k students
Mixed
Drug Development
University of California San Diego
COURSE
Rated 4.7 out of five stars. 1749 reviews
57k students
Beginner
Innovation for Entrepreneurs: From Idea to Marketplace
University of Maryland, College Park
COURSE
Rated 4.6 out of five stars. 549 reviews
26k students
Mixed
Product Management Essentials
University of Maryland, College Park
COURSE
Beginner
Коммерциализация технологий в промышленном комплексе
National Research Nuclear University MEPhI
COURSE
Beginner
Crea una infografía en Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Crea logos para comercializar tu negocio con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Rated 4.8 out of five stars. 12 reviews
Intermediate
Crea un organigrama con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Presenta datos y gráficos con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Crea un mapa de proceso con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Crea Diagramas de Negocio con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Crea una página de un vistazo para su empresa con Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate
Crea un Storyboard en Canva
Coursera Project Network
NEW
GUIDED PROJECT
Intermediate

Searches related to commercialization

commercialization of innovation activity results

drug commercialization

technology commercialization, part 1: setting up your idea filtering system

In summary, here are 10 of our most popular commercialization courses

Commercialization of innovation activity results: Saint Petersburg State University
Technology Commercialization, Part 1: Setting up your Idea Filtering System: University of Rochester
Drug Commercialization: University of California San Diego
Drug Development Product Management: University of California San Diego
Creating and Developing a Tech Startup: École Polytechnique
idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
Drug Discovery: University of California San Diego
Sports and Society: Duke University
Drug Development: University of California San Diego
Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)

Social Media (15)

Marketing Strategy (14)

Analytics (13)

Frequently Asked Questions about Commercialization

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.‎
One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.‎
Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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Commercialization Courses