
University of Rochester
Skills you'll gain: Innovation, Commercialization, Prioritization, New Product Development, Strategic Prioritization, Entrepreneurship, New Business Development, Market Opportunities, Decision Making
Beginner · Course · 1 - 4 Weeks

Technical University of Munich (TUM)
Skills you'll gain: Biotechnology, Business Modeling, Commercialization, Entrepreneurship, Business Strategy, Feasibility Studies, Business Valuation, Market Opportunities, Innovation, Intellectual Property, Product Development, Team Building, Regulatory Requirements
Intermediate · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacology, Sales Management, Intellectual Property, Clinical Trials, Business Modeling, Portfolio Management, Strategic Partnership, Promotional Strategies, Business Strategy, Marketing Strategies, Market Dynamics
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Performance Measurement, Competitive Analysis, Leadership and Management, Market Research, Value Propositions, New Product Development, Financial Statements, Operational Analysis, Growth Strategies, Business Ethics, Market Opportunities, Target Market, Product Development, Engineering Management, Engineering
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Sales Presentation, Product Development, Team Building, Product Strategy, Capital Markets, Finance
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning
Intermediate · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: Financial Modeling, Blockchain, FinTech, Risk Modeling, Entrepreneurial Finance, Financial Market, Business Valuation, Risk Management, Excel Formulas, Market Data, Emerging Technologies, Cryptography, Risk Analysis, Fundraising and Crowdsourcing, Financial Trading, Law, Regulation, and Compliance, Financial Analysis, Entrepreneurship, Finance, Microsoft Excel
Intermediate · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Ideation, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategies, Business Strategy, Organizational Strategy, Customer experience improvement, Customer Engagement, Business Process
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, OpenAI
Beginner · Professional Certificate · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Ideation, Corporate Strategy, Creative Thinking, Business Process, Storytelling, Business Strategies, New Business Development, Strategic Planning, Team Management, Business Strategy, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development, Organizational Strategy
Advanced · Specialization · 3 - 6 Months
The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.
One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.
Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.
You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.
Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.
When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.