
University of Rochester
Skills you'll gain: Innovation, Business Priorities, Commercialization, Prioritization
★ 4.3 (67) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Commercialization, Product Management, Stakeholder Communications, Product Lifecycle Management, Team Building, Artificial Intelligence, Return On Investment, Product Development, Communication
★ 4.3 (189) · Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Problem Solving, Customer Analysis, Presentations, Target Audience, Creative Problem-Solving, Customer Insights, Market Opportunities, Technology Solutions, Team Oriented, Market Research, User Feedback, Customer Engagement, Communication
★ 4.7 (83) · Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Product Planning, Target Market, Persona Development, Operational Performance Management, Systems Thinking, Value Propositions, New Product Development, Growth Strategies, Business Ethics, Market Opportunities, Ideation, Intellectual Property, Gap Analysis, Engineering Management, Engineering
★ 4.3 (61) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
★ 4.7 (158) · Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Business Strategy, Customer Analysis, E-Commerce, Compensation Management, Consumer Behaviour, Compensation Analysis, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Gap Analysis, Market Dynamics, Strategic Thinking, Coordination
★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Consumer Behaviour, Marketing Strategies, Field Marketing, Research, Product Design, Product Marketing, Go To Market Strategy, Commercialization, Market Research, Product Strategy, Market Dynamics, Business, Environment, Communication
Mixed · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Pharmacy, Regulatory Affairs, Intellectual Property, Biotechnology, Business Modeling, Portfolio Management, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies, Marketing Materials, Patient Safety
★ 4.6 (6.5K) · Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Pharmacy, Intellectual Property, Clinical Trials, Business Modeling, Portfolio Management, Strategic Partnership, Marketing Strategies, Marketing Materials
★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Intellectual Property, Brainstorming, Ideation, Competitive Analysis, Entrepreneurship, Business Modeling, Growth Strategies, Sales Process, Business Ethics, Creative Thinking, Feasibility Studies, Commercialization, Target Market, Market Analysis, Value Propositions, Market Opportunities, Business Development, Business Planning, Innovation, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Generative Model Architectures, Innovation, Product Development, Competitive Analysis, Product Strategy, Commercialization, Generative Adversarial Networks (GANs), Product Roadmaps, Agile Product Development, Stakeholder Communications, Project Management Life Cycle, Artificial Intelligence
★ 4.7 (37K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Competitive Analysis, Product Strategy, Product Lifecycle Management, Commercialization, Agile Product Development, Stakeholder Communications, Project Management Life Cycle, Product Roadmaps, Google Gemini, Product Requirements, Generative AI, Stakeholder Management, Usability Testing, User Experience, Ideation, Market Analysis, Financial Analysis
★ 4.5 (857) · Beginner · Specialization · 3 - 6 Months
Top-rated Commercialization courses offered by SkillUp on Coursera.
Earn a certificate in Commercialization from top universities and companies.
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The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.‎
One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.‎
Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.‎
You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.‎
Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.‎
When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎