About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Approx. 3 months to complete

Suggested 6 hours/week

English

Subtitles: English

What you will learn

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    Identify the types of intellectual property protection available under U.S. law

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    Evaluate your options for protecting your creative innovations with copyright law

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    Analyze and interpret a patent document for a competing product

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    Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

Skills you will gain

Brand ManagementStrategic ThinkingPlanningIntellectual PropertyBusiness Strategy

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Approx. 3 months to complete

Suggested 6 hours/week

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 4 Courses in this Specialization

Course1

Introduction to Intellectual Property

4.7
46 ratings
3 reviews
Course2

Copyright Law

4.8
28 ratings
4 reviews
Course3

Trademark Law

4.8
18 ratings
1 reviews
Course4

Patent Law

4.8
21 ratings
1 reviews

Instructors

Avatar

R. Polk Wagner

Professor of Law
Law School
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Shyam Balganesh

Professor of Law
Penn Law
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Cynthia Dahl

Practice Professor of Law
Penn Law

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Four weeks

  • No background knowledge necessary

  • Introduction to Intellectual Property should be taken first, the other course can be taken in any order.

  • No

More questions? Visit the Learner Help Center.