Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course is part of the Intellectual Property Law Specialization
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About this Course
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Skills you will gain
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Reviews
- 5 stars83.98%
- 4 stars13.44%
- 3 stars1.71%
- 2 stars0.36%
- 1 star0.48%
TOP REVIEWS FROM INTRODUCTION TO INTELLECTUAL PROPERTY
This was an absolutely fantastic course! I've come to know so much about how IP works in detail and it was a great idea to include its alternatives as well!
Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.
Introduction to Intellectual Property Law was the perfect opportunity to introduce myself to the field of study. It is appropriately outlined, and includes an overview of the major IP Law areas.
This course have been very very useful for me. I learned a lot of things about IP Law. Excellent teaching and lectures. Enjoyed this course a lot
About the Intellectual Property Law Specialization

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