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University of Pennsylvania

Trademark Law

Cynthia Dahl

Instructor: Cynthia Dahl

13,533 already enrolled

Included withCoursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(244 reviews)

18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.8

(244 reviews)

18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Define the scope and subject matter of trademark protection

  • Evaluate the usefulness and limits of seeking trademark protection

  • Formulate a strategy for creating and protecting a strong trademark

  • Design processes to maintain ownership and control of a trademark and respond to possible infringement

Details to know

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Assessments

19 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Intellectual Property Law Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.

What's included

5 videos5 readings4 assignments2 discussion prompts

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

What's included

6 videos4 readings6 assignments1 discussion prompt

In this module, you will learn if, when, and how to file for official trademark protection.

What's included

5 videos2 readings6 assignments1 discussion prompt

So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.

What's included

4 videos4 readings3 assignments1 peer review1 discussion prompt

Instructor

Instructor ratings
4.9 (44 ratings)
Cynthia Dahl
University of Pennsylvania
1 Course13,533 learners

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4.8

244 reviews

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