The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course is part of the Intellectual Property Law Specialization
About this Course
What you will learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you will gain
- Brand Management
- Strategic Planning
- Value Proposition
Syllabus - What you will learn from this course
What is a Trademark?
How to Choose the Right Trademark
Why and How to Protect a Trademark
How to Maintain a Mark and the Basics of Infringement
- 5 stars86.43%
- 4 stars10.55%
- 3 stars2.51%
- 2 stars0.50%
TOP REVIEWS FROM TRADEMARK LAW
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
This was an amazing course!! The reading material was particularly exceptional. The instructor, very clear and easy to understand.
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
It was a mindful course to explore the knowledge for the protection of the right involving trade.
About the Intellectual Property Law Specialization
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