The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
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Trademark Law
This course is part of Intellectual Property Law Specialization
Instructor: Cynthia Dahl
13,533 already enrolled
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(244 reviews)
What you'll learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
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There are 4 modules in this course
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
What's included
5 videos5 readings4 assignments2 discussion prompts
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
What's included
6 videos4 readings6 assignments1 discussion prompt
In this module, you will learn if, when, and how to file for official trademark protection.
What's included
5 videos2 readings6 assignments1 discussion prompt
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
What's included
4 videos4 readings3 assignments1 peer review1 discussion prompt
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The Hong Kong University of Science and Technology
University of Pennsylvania
University of Pennsylvania
University of Pennsylvania
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