About this Course
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Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 8 hours to complete

Suggested: 4 weeks, 3-4 hours/week...

English

Subtitles: English

What you will learn

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    Identify the various forms of intellectual property protection available under U.S. Law

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    Differentiate the advantages and disadvantages of intellectual property administration

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    Analyze effective intellectual property strategies through case studies

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    Examine alternatives to formal intellectual property protections

Skills you will gain

Brand ManagementAsset ManagementValue PropositionIntellectual Property

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 8 hours to complete

Suggested: 4 weeks, 3-4 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Existing Intellectual Property Protection in the U.S.

This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.

...
8 videos (Total 61 min), 4 readings, 4 quizzes
8 videos
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4 readings
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4 practice exercises
Patent Quiz4m
Trademarks Quiz4m
Copyrights Quiz4m
Module 1 Quiz15m
Week
2
3 hours to complete

Philosophical and Economic Justifications of IP Rights

Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.

...
7 videos (Total 50 min), 4 readings, 3 quizzes
7 videos
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4 readings
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3 practice exercises
IP Theories2m
Costs of IP2m
Module 2 Quiz20m
Week
3
3 hours to complete

Alternatives to Intellectual Property Law

Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.

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7 videos (Total 59 min), 3 readings, 3 quizzes
7 videos
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3 readings
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3 practice exercises
Patent Law Alternatives4m
Copyright Law Alternatives6m
Module 3 Quiz15m
Week
4
5 hours to complete

Case Studies in Intellectual Property

This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.

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6 videos (Total 56 min), 5 readings, 2 quizzes
6 videos
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5 readings
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1 practice exercise
Review of IP Forms6m

Instructor

Avatar

R. Polk Wagner

Professor of Law
Law School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Intellectual Property Law Specialization

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Intellectual Property Law

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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