About this Course

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Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 16 hours to complete
English

What you will learn

  • Identify the various forms of intellectual property protection available under U.S. Law

  • Differentiate the advantages and disadvantages of intellectual property administration

  • Analyze effective intellectual property strategies through case studies

  • Examine alternatives to formal intellectual property protections

Skills you will gain

Brand ManagementAsset ManagementValue PropositionIntellectual Property

Learner Career Outcomes

11%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy

Approx. 16 hours to complete
English

Instructor

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Existing Intellectual Property Protection in the U.S.

5 hours to complete
8 videos (Total 61 min), 4 readings, 4 quizzes
8 videos
Why Learn About Intellectual Property Law?7m
Expansion of Intellectual Property6m
Patents10m
Trademarks12m
Copyright7m
Other Regimes6m
Takeaway Points3m
4 readings
Pre-Course Survey (Optional)10m
Optional Reading: Intellectual Property Overview20m
Optional Reading: Why IP is Valuable45m
Overlaps in IP30m
4 practice exercises
Patent Quiz30m
Trademarks Quiz30m
Copyrights Quiz30m
Module 1 Quiz15m
Week
2

Week 2

4 hours to complete

Philosophical and Economic Justifications of IP Rights

4 hours to complete
7 videos (Total 50 min), 4 readings, 3 quizzes
7 videos
Basic Intellectual Property Economics8m
The Mechanisms of Intellectual Property Rights8m
The Costs of Intellectual Property6m
Mechanism of IP Rights as Property6m
Balance of Intellectual Property Rights7m
Takeaway Points2m
4 readings
Is IP a Natural or Utilitarian Right?25m
IP as a Public Good25m
IP and Monopolies10m
Costs and Benefits to Patents25m
3 practice exercises
IP Theories30m
Costs of IP30m
Module 2 Quiz20m
Week
3

Week 3

4 hours to complete

Alternatives to Intellectual Property Law

4 hours to complete
7 videos (Total 59 min), 3 readings, 3 quizzes
7 videos
Alternatives to Patent Law9m
Alternatives to Patent Law: Government Contracts10m
Alternatives to Copyright Law8m
Alternatives to Copyright: Private Subscriptions12m
Alternatives to Trademark Law8m
Takeaway Points2m
3 readings
Trade Secrets as an Alternative to Patents25m
Optional Reading: Beyond the Patents-Prizes Debate25m
Optional Reading: Open Source25m
3 practice exercises
Patent Law Alternatives30m
Copyright Law Alternatives30m
Module 3 Quiz15m
Week
4

Week 4

4 hours to complete

Case Studies in Intellectual Property

4 hours to complete
6 videos (Total 56 min), 5 readings, 2 quizzes
6 videos
Case Study: Apple Computers12m
Case Study: General Motors12m
Case Study: Novartis13m
Case Study: Novartis Part 24m
Takeaway Points2m
5 readings
Apple Computers25m
GM and the Auto Industry25m
Novartis and Pharmaceutical IP Strategies25m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
1 practice exercise
Review of IP Forms30m

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About the Intellectual Property Law Specialization

Intellectual Property Law

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