Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
This course is part of the Intellectual Property Law Specialization
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About this Course
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Skills you will gain
- Brand Management
- Asset Management
- Value Proposition
- Intellectual Property
This specialization is for any business professional dealing with R&D for competitive technologies, brand management, and business strategy
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Existing Intellectual Property Protection in the U.S.
Philosophical and Economic Justifications of IP Rights
Alternatives to Intellectual Property Law
Case Studies in Intellectual Property
Reviews
- 5 stars83.88%
- 4 stars13.55%
- 3 stars1.70%
- 2 stars0.36%
- 1 star0.48%
TOP REVIEWS FROM INTRODUCTION TO INTELLECTUAL PROPERTY
This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.
The instructor was excellent, the readings were relevant and directly related to the subject of the lectures, and the exercises were practical and to the point. In short, this was a great course.
I really appreciate the whole new set of tools with intellectual property, and simple could not or would not have done it without you. Highly recommended. Thank you very much.
This course is amazing. The lecturer, Mr Polk (I think) is very straight forward at explaining things and makes things so easy to understand. I have loved this course.
About the Intellectual Property Law Specialization

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