About this Specialization

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Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Approx. 2 months to complete

Suggested 7 hours/week

English

Subtitles: English

What you will learn

  • Identify the types of intellectual property protection available under U.S. law

  • Evaluate your options for protecting your creative innovations with copyright law

  • Analyze and interpret a patent document for a competing product

  • Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

Skills you will gain

Brand ManagementStrategic ThinkingPlanningIntellectual PropertyBusiness Strategy

Shareable Certificate

Earn a Certificate upon completion

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Intermediate Level

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Approx. 2 months to complete

Suggested 7 hours/week

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 4 Courses in this Specialization

Course1

Course 1

Introduction to Intellectual Property

4.8
stars
157 ratings
28 reviews
Course2

Course 2

Copyright Law

4.9
stars
74 ratings
13 reviews
Course3

Course 3

Trademark Law

4.9
stars
57 ratings
11 reviews
Course4

Course 4

Patent Law

4.9
stars
68 ratings
12 reviews

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...
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Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Four weeks

  • No background knowledge necessary

  • Introduction to Intellectual Property should be taken first, the other course can be taken in any order.

  • No

More questions? Visit the Learner Help Center.