Who is this class for: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.


Created by:   University of California, San Diego

  • Williams Ettouati

    Taught by:    Williams Ettouati, Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.

    Skaggs School of Pharmacy and Pharmaceutical Sciences

  • Joseph D. Ma

    Taught by:    Joseph D. Ma, Associate Professor of Clinical Pharmacy

    Skaggs School of Pharmacy and Pharmaceutical Sciences

LevelBeginner
Commitment3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.9 stars
Average User Rating 4.9See what learners said
Syllabus

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How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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Creators
University of California, San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
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Ratings and Reviews
Rated 4.9 out of 5 of 8 ratings

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

This is an excellent course. It has input from leading industry experts that make it relevant. There is an attempt to make reference to EU and some other global statistics. But this is a course focused on the USA industry. However, many concepts and theory are valid globally.