In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
Business and Marketing Strategies Specialization
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Business and Marketing Strategies Specialization
Upgrade your business and marketing capabilities. Gain a competitive advantage through the acquisition of knowledge and skills in the interconnected worlds of business and marketing.
Instructors: Dominic Appiah
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4.6
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Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Competitive Analysis
- Marketing Planning
- Social Sciences
- Operations Management
- Process Design
- Business
- Operational Efficiency
- Marketing Psychology
- Operational Excellence
- Strategic Marketing
- Global Marketing
- International Relations
- Culture
- Business Ethics
- Marketing
- Marketing Strategies
- Marketing Strategy and Techniques
- Consumer Behaviour
- Sustainable Business
- Business Operations
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Taught in English
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Specialization - 4 course series
In this Specialization you will develop knowledge and skills in the interconnected spheres of business and marketing. This is facilitated by the application of a global perspective, which enables you to recognise market opportunities and how to create a competitive advantage through reflecting on both short and long term operational and marketing driven issues.
Fundamentals of Marketing Strategy
Course 1 5 hours
What you'll learn
The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy.
Skills you'll gain
Category: Marketing Strategies
Category: Market Analysis
Category: Analysis
Category: Target Market
Category: Marketing
Category: Auditing
Category: Competitive Analysis
Category: Strategic Marketing
Category: Marketing Planning
Category: Marketing Management
Category: Business Strategy
Category: Marketing Strategy and Techniques
Category: Market Dynamics
Fundamentals of International Business
Course 2 19 hours
What you'll learn
Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.
Skills you'll gain
Category: Business
Category: Business Risk Management
Category: Cultural Diversity
Category: International Relations
Category: Intercultural Competence
Category: Corporate Sustainability
Category: Economics
Category: Business Strategy
Category: Social Sciences
Category: Global Marketing
Category: Business Ethics
Category: Political Sciences
Operations Systems Excellence
Course 3 17 hours
What you'll learn
The sole task of organisations is to either deliver customers the services that they require, or design, manufacture, and deliver products that customers are after. How do firms and organisations manage the very tasks that they carry out? How can operations themselves give excellence to organisations to enable them to be competitive?
Skills you'll gain
Category: Operations Management
Category: Process Design
Category: Organizational Strategy
Category: Market Analysis
Category: Operational Analysis
Category: Operational Efficiency
Category: Customer Service
Category: Operational Excellence
Category: Process Mapping
Category: Business Strategy
Category: Business Operations
Category: Process Analysis
Consumption, Marketing and Culture
Course 4 16 hours
What you'll learn
What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Skills you'll gain
Category: Consumer Behaviour
Category: Marketing
Category: Culture
Category: Environmental Issue
Category: Social Media
Category: Sustainable Business
Category: Information Privacy
Category: Sociology
Category: Marketing Psychology
Category: Marketing Analytics
Category: Digital Communications
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Prepare for a degree
Taking this Specialization by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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Financial aid available,