BSc Marketing

University of London


Launch your marketing career by earning your Bachelor of Science in Marketing from a top 25 UK university.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study through establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

The Bachelor’s degree is led by academics at Royal Holloway’s School of Business and Management. Royal Holloway is in the top 25 per cent of UK universities for research rated ‘world-leading’ or ‘internationally excellent’ (REF 2014).

  • Gain an in-depth understanding of marketing theory and practice. Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world. You’ll get job-ready online with pre-recorded videos, readings, discussion forums, quizzes, online tutorials, and intellectually challenging debates in weekly study hours.
  • Learn from internationally renowned experts. Study under some of the best minds in marketing. You’ll be taught by leading academics at Royal Holloway’s School of Business and Management, University of London, a UK top 25 university (The Times and Sunday Times Good University Guide 2021).
  • Get job-ready on your schedule. Gain the knowledge and experience necessary to succeed in management, strategy, design, and analyst roles as you build the leadership and interpersonal skills employers are looking for. Upon graduating the programme, you’ll be ready to bring demonstrable, transferable expertise to any business sector.
  • Tuition
    £12,000 – £16,000*

    Depending upon geographic location

  • Program length
    3 – 6 years

    Estimated 10-12 hours per week

  • Brief overview
    12 modules
  • Method of study
    Completely online

The programme is offered twice per year in October and April.

Applications for the Spring 2022 cohort will open on 20 December 2021.

If you have a question please contact the University of London via their Student Enquiry System.

View the Prospectus and Programme Specification.

About the Programme



Application periods are open twice each year, corresponding to the two study sessions. You can apply via direct entry, or performance based-admission if you do not meet the academic requirements for direct entry.

Learn more about admissions


The BSc Marketing degree covers a range of themes to ensure that you appreciate the diverse, interdisciplinary nature of marketing and business administration, and also gain a range of conceptual, technical, quantitative and personal skills. The degree structure is progressive, allowing you to move from general modules to more critical or specialist modules. 

Learn more about the programme


You’ll gain an internationally recognised marketing degree, preparing you for the next stage of your career. The University of London works with the Careers Group to provide bespoke career resources, advice, and support for its global student community.

Learn more about careers
Student Experience

Student Experience

You will have access to highly engaging learning materials and activities. Enjoy an enhanced learning experience with an accessible and attractive virtual learning platform and opportunities for self-assessment so you can review your own progress.

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About University of London

About University of London

The University of London is one of the world’s leading universities, internationally recognised for its high academic standards. This reputation is built upon the outstanding teaching and research of our 17 member institutions.

Learn more about University of London
Try a course

Try a course

The University of London offers a number of online taster courses and Massive Open Online Courses (MOOCs), designed to introduce you to themes included in degree programmes.

Try a course



BSc Marketing Admissions Webinar | Watch the recording


Fall 2021 Cohort Start Date


Applications open for the Spring 2022 cohort

Frequently Asked Questions

Coursera does not grant credit, and does not represent that any institution other than the degree granting institution will recognize the credit or credential awarded by the institution; the decision to grant, accept, or transfer credit is subject to the sole and absolute discretion of an educational institution.

We encourage you to investigate whether this degree meets your academic and/or professional needs before applying.