BSc Marketing

University of London

Bachelor's degree

Offered by University of London

Taught in English

Engage in group discussions with professors and peers

36 - 72 months

12 courses total, 10 - 12 hours per week

100% online

Hands-on learning from anywhere, no travel required

£12,720 - £17,907*

Depending upon geographic location Learn about your payment options

Launch your marketing career by earning your Bachelor of Science in Marketing from a top 30 UK university.

The Bachelor of Science in Marketing provides a foundation for advanced and independent study through establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes are offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

The Bachelor’s degree is led by academics at Royal Holloway’s School of Business and Management. Royal Holloway is in the top 25 per cent of UK universities for research rated ‘world-leading’ or ‘internationally excellent’ (REF 2014).

  • Gain an in-depth understanding of marketing theory and practice. Build the foundation of marketing theory and skill through immersive, interactive experiences while engaging with fellow students and academic staff from across the world. You’ll get job-ready online with pre-recorded videos, readings, discussion forums, quizzes, online tutorials, and intellectually challenging debates in weekly study hours.
  • Learn from internationally renowned experts. Study under some of the best minds in marketing. You’ll be taught by leading academics at Royal Holloway’s School of Business and Management, University of London, a UK top 30 university (The Times and Sunday Times Good University Guide 2023).
  • Get job-ready on your schedule. Gain the knowledge and experience necessary to succeed in management, strategy, design, and analyst roles as you build the leadership and interpersonal skills employers are looking for. Upon graduating the programme, you’ll be ready to bring demonstrable, transferable expertise to any business sector.

Applications are open for the Spring 2023 cohort!

The deadline has been extended! Apply by March 27, 2023 to secure your place.

If you have a question please contact the University of London via their Student Enquiry System.

View the Prospectus; Programme Specification and Schedule of Programme Fees.

Get a head start on your degree studies by earning a certificate from one of these participating programs.

Hear from our learners

"We’re being taught skills that are sought after in today’s world. We live in a digital age and everything is about marketing a brand, so I think it will really benefit me in finding a good job."

— Zaiba H.

BSc Marketing

“The University of London, you can’t get better than that. It’s one of the best institutions, and that has been my dream for the past year.”

— Muhammed J.

BSc Marketing

Prepare for this degree

Take courses to prepare yourself for this degree program


Try a course

Get a taster for BSc Marketing with one of the University of London's Massive Open Online Courses (MOOCs). The Business Sustainability in the Circular Economy course introduces topics covered in the BSc Marketing degree and is a great way to gain insight into what to expect from the degree.

This forward-thinking course will help you gain an understanding of sustainability and business's relationship with society as you learn about the role of business in sustainability. You will also develop new skills in research and analysis which will simultaneously support you in preparing for degree level study.

Find out more and enrol today!

About the Programme


Application periods are open twice each year, corresponding to the two study sessions. You can apply via direct entry, or performance based-admission if you do not meet the academic requirements for direct entry.

Learn more about admissions


The BSc Marketing degree covers a range of themes to ensure that you appreciate the diverse, interdisciplinary nature of marketing and business administration, and also gain a range of conceptual, technical, quantitative and personal skills. The degree structure is progressive, allowing you to move from general modules to more critical or specialist modules. 

Learn more about the programme


You’ll gain an internationally recognised marketing degree, preparing you for the next stage of your career. The University of London works with the Careers Group to provide bespoke career resources, advice, and support for its global student community.

Learn more about careers

Student Experience

You will have access to highly engaging learning materials and activities. Enjoy an enhanced learning experience with an accessible and attractive virtual learning platform and opportunities for self-assessment so you can review your own progress.

Learn more about student experience

About University of London

The University of London is one of the world’s leading universities, internationally recognised for its high academic standards. This reputation is built upon the outstanding teaching and research of our 17 member institutions.

Learn more about University of London

Try a course

The University of London offers a number of online taster courses and Massive Open Online Courses (MOOCs), designed to introduce you to themes included in degree programmes.

Try a course



BSc Marketing webinar with Programme Director, Dr Paul Dudley. Watch the recording!


Application deadline for the April 2023 cohort.


Classes start

Catch up on our BSc Marketing Admissions Webinar with Coursera

Catch up on our BSc Marketing Admissions Webinar with Coursera

Frequently Asked Questions

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We encourage you to investigate whether this degree meets your academic and/or professional needs before applying.