About this Specialization
2,292 recent views

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 2 months to complete

Suggested 8 hours/week

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified), Korean

Skills you will gain

Business MarketingSports MarketingMarketing

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 2 months to complete

Suggested 8 hours/week

English

Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified), Korean

Learners taking this Specialization are

  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Account Managers
  • Customer Care Reps

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 6 Courses in this Specialization

Course1

Intro to International Marketing

4.7
244 ratings
66 reviews
Course2

International Marketing Entry and Execution

4.7
110 ratings
15 reviews
Course3

International B2B (Business to Business) Marketing

4.6
200 ratings
42 reviews
Course4

International Hospitality & Healthcare Services Marketing

4.6
131 ratings
35 reviews

Instructors

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business
Avatar

Sunmee Choi

Professor of Service Management
School of Business

About Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • The five courses will take 16 weeks and the capstone project will take approximately 4~5 weeks. Therefore the Specialization can be competed in 20~21 weeks.

  • Each course will initially be launched one per month.

  • No prior knowledge of marketing or the industries covered is required.

  • Courses 1 and 2 need to be taken first but the other industries can be taken in order of preference.

  • No.

  • Upon completing the Specialization,

More questions? Visit the Learner Help Center.