International Marketing & Cross Industry Growth Specialization

International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills.

About This Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Created by:

6 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Courses

Beginner Specialization.: No prior experience required.

COURSE 1
Intro to International Marketing
Current session: Aug 20
Commitment
3 weeks of study, 1-2 hours/week
Subtitles
English, Spanish, Chinese (Simplified)
About the Course
About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or
You can choose to take this course only. Learn more.
COURSE 2
International Marketing Entry and Execution
Current session: Aug 20
Commitment
4 weeks of study, 1-2 hours/week
Subtitles
English, Korean, Spanish, Chinese (Simplified)
About the Course
This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketin
You can choose to take this course only. Learn more.
COURSE 3
International B2B (Business to Business) Marketing
Current session: Aug 20
Commitment
3 weeks of study, 1-2 hours/week
Subtitles
English, Korean, Spanish, Chinese (Simplified)
About the Course
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover
You can choose to take this course only. Learn more.
COURSE 4
International Hospitality & Healthcare Services Marketing
Upcoming session: Aug 27
Commitment
3 weeks of study, 1-2 hours/week
Subtitles
English, Spanish, Korean, Chinese (Simplified)
About the Course
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunit
You can choose to take this course only. Learn more.
COURSE 5
International Entertainment and Sports Marketing
Upcoming session: Aug 27
Commitment
3 weeks of study, 2-3 hours/week
Subtitles
English, Spanish, Chinese (Simplified)
About the Course
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ab
You can choose to take this course only. Learn more.
COURSE 6
International Marketing & Cross Industry Growth Capstone Project
Upcoming session: Aug 27
Commitment
6 weeks of study, 1~2 hours/week
Subtitles
English, Spanish, Chinese (Simplified)
About the Capstone Project
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consis
You can choose to take this course only. Learn more.

Creators

Yonsei University is dedicated to educate future leaders of our society in the spirit of Christianity, fostering a strong and lasting commitment to the principles of truth and freedom.
Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.

Dae Ryun Chang
Professor of Marketing
Sunmee Choi
Professor of Service Management

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