About this Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Learner Career Outcomes
38%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English
Learner Career Outcomes
38%
Started a new career after completing this specialization.
33%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 2 hours/week
English

There are 6 Courses in this Specialization

Course1

Course 1

Intro to International Marketing

4.7
stars
725 ratings
178 reviews
Course2

Course 2

International Marketing Entry and Execution

4.7
stars
237 ratings
37 reviews
Course3

Course 3

International B2B (Business to Business) Marketing

4.6
stars
413 ratings
84 reviews
Course4

Course 4

International Hospitality & Healthcare Services Marketing

4.7
stars
353 ratings
91 reviews

Offered by

Placeholder

Yonsei University

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