About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Skills you will gain

Variable PricingMarketingHospital ManagementHotel Management

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 5 hours to complete
English

Offered by

Placeholder

Yonsei University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

What is unique about managing a service business?

2 hours to complete
7 videos (Total 44 min)
7 videos
1.2. Introduction to service businesse2m
1.3. Unique characteristics of service businesses: 01. Customer participation5m
1.4. Unique characteristics of service businesses: 02. Simultaneity13m
1.5. Unique characteristics of service businesses: 03. Perishability5m
1.6. Unique characteristics of service businesses: 04. Intangibility8m
1.7. Unique characteristics of service businesses: 05. Heterogeneity5m
2 practice exercises
Practice Quiz for Lesson 1 'What is unique about managing a service business?'30m
Graded Quiz for Lesson 1 'What is unique about managing a service business?'30m
Week
2

Week 2

2 hours to complete

How to successfully market a hospitality business?

2 hours to complete
5 videos (Total 25 min), 1 reading, 2 quizzes
5 videos
2.2. Common characteristics among the hospitality businesses8m
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3m
2.4. Challenges in moving from fixed pricing to variable pricing3m
2.5. Variable pricing strategies: Premium pricing & target discounting8m
1 reading
Revenue Management10m
2 practice exercises
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'30m
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'30m
Week
3

Week 3

2 hours to complete

How to successfully market a healthcare business?

2 hours to complete
9 videos (Total 38 min)
9 videos
3.2. Evolvement of healthcare management focus1m
3.3. Examples of successful patient experience management: Shouldice Hospital4m
3.4. Key elements of design in experience management: Interaction3m
3.5. Examples of successful patient experience management: Kameda Medical Center2m
3.6. Key elements of design in experience management: Facility2m
3.7. Healthcare innovation3m
3.8. Review: Healthcare service industry & its unique marketing approaches1m
3.9. Expert Interview with Severance Hospital14m
2 practice exercises
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'30m
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'30m

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About the International Marketing & Cross Industry Growth Specialization

International Marketing & Cross Industry Growth

Frequently Asked Questions

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