About this Course

20,697 recent views

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Skills you will gain

Business MarketingMarketingMarketing Strategy

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Offered by

Yonsei University logo

Yonsei University

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

What is B2B Marketing?

4 hours to complete
7 videos (Total 48 min), 5 readings, 3 quizzes
7 videos
1.1 Introduction to Course1m
1.2 What is B2B Marketing? Part18m
1.3 What is B2B Marketing? Part29m
1.4 B2B: Push & Pull and the 4W’s Approach8m
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19m
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27m
5 readings
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2 practice exercises
Lesson 1 Practice Quiz10m
Lesson 1 Graded Quiz10m
Week
2

Week 2

2 hours to complete

B2B Marketing Mix

2 hours to complete
8 videos (Total 62 min), 3 readings, 2 quizzes
8 videos
2.2 B2B: Product Marketing Part27m
2.3 B2B: Price Marketing Part17m
2.4 B2B: Price Marketing Part29m
2.5 B2B: Promotion Marketing Part18m
2.6 B2B: Promotion Marketing Part26m
2.7 B2B: Place Marketing Part16m
2.8 B2B: Place Marketing Part27m
3 readings
Slides10m
Recommended Reading on Marketing Strategy10m
References10m
2 practice exercises
Lesson 2 Practice Quiz10m
Lesson 2 Graded Quiz10m
Week
3

Week 3

2 hours to complete

B2B Cross Country and Cross Industry Growth

2 hours to complete
8 videos (Total 68 min), 2 readings, 1 quiz
8 videos
3.2 B2B: Cross Country Growth Part210m
3.3 B2B: Cross Industry Growth Part110m
3.4 B2B: Cross Industry Growth Part29m
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18m
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28m
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10m
Instructor's Thank You12s
2 readings
Slides10m
References10m
1 practice exercise
Final Graded Quiz40m

About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

More questions? Visit the Learner Help Center.