This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
About this Course
Skills you will gain
- 5 stars74.40%
- 4 stars18.11%
- 3 stars4.52%
- 2 stars1.57%
- 1 star1.37%
TOP REVIEWS FROM INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.
The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.
Very good course with clear instruction and many productive ideals regarding B2B marketing
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
About the International Marketing & Cross Industry Growth Specialization
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