This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
This course is part of the International Marketing & Cross Industry Growth Specialization
About this Course
Skills you will gain
- Business Marketing
- Marketing Strategy
Syllabus - What you will learn from this course
What is B2B Marketing?
B2B Marketing Mix
B2B Cross Country and Cross Industry Growth
- 5 stars74.36%
- 4 stars18.19%
- 3 stars4.50%
- 2 stars1.56%
- 1 star1.36%
TOP REVIEWS FROM INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
This is really a good course. This course helped me to understand the key points of international B2B marketing.
A great knowledge to acquire on International B2B Marketing. Particularly the interviews with ThyssenKrupp and Rolls Royce was very interesting and a lot to learn.
Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.
I feel very useful while I was learning it and the course content is very clear an to the point.
About the International Marketing & Cross Industry Growth Specialization
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