About this Course
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Flexible deadlines

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Approx. 6 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Skills you will gain

Business MarketingMarketingMarketing Strategy

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 6 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
4 hours to complete

What is B2B Marketing?

7 videos (Total 48 min), 5 readings, 3 quizzes
7 videos
1.1 Introduction to Course1m
1.2 What is B2B Marketing? Part18m
1.3 What is B2B Marketing? Part29m
1.4 B2B: Push & Pull and the 4W’s Approach8m
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19m
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27m
5 readings
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2 practice exercises
Lesson 1 Practice Quiz10m
Lesson 1 Graded Quiz10m
Week
2
2 hours to complete

B2B Marketing Mix

8 videos (Total 62 min), 3 readings, 2 quizzes
8 videos
2.2 B2B: Product Marketing Part27m
2.3 B2B: Price Marketing Part17m
2.4 B2B: Price Marketing Part29m
2.5 B2B: Promotion Marketing Part18m
2.6 B2B: Promotion Marketing Part26m
2.7 B2B: Place Marketing Part16m
2.8 B2B: Place Marketing Part27m
3 readings
Slides10m
Recommended Reading on Marketing Strategy10m
References10m
2 practice exercises
Lesson 2 Practice Quiz10m
Lesson 2 Graded Quiz10m
Week
3
2 hours to complete

B2B Cross Country and Cross Industry Growth

8 videos (Total 68 min), 2 readings, 1 quiz
8 videos
3.2 B2B: Cross Country Growth Part210m
3.3 B2B: Cross Industry Growth Part110m
3.4 B2B: Cross Industry Growth Part29m
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18m
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28m
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10m
Instructor's Thank You12s
2 readings
Slides10m
References10m
1 practice exercise
Final Graded Quiz40m
4.6
43 ReviewsChevron Right

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from International B2B (Business to Business) Marketing

By NCAug 17th 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

By VSAug 4th 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

About Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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