About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Skills you will gain

Business MarketingMarketingMarketing Strategy

Learner Career Outcomes

33%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

Placeholder

Yonsei University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(1,046 ratings)Info
Week
1

Week 1

4 hours to complete

What is B2B Marketing?

4 hours to complete
7 videos (Total 48 min), 5 readings, 3 quizzes
7 videos
1.1 Introduction to Course1m
1.2 What is B2B Marketing? Part18m
1.3 What is B2B Marketing? Part29m
1.4 B2B: Push & Pull and the 4W’s Approach8m
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19m
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27m
5 readings
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2 practice exercises
Lesson 1 Practice Quiz30m
Lesson 1 Graded Quiz30m
Week
2

Week 2

3 hours to complete

B2B Marketing Mix

3 hours to complete
8 videos (Total 62 min), 3 readings, 2 quizzes
8 videos
2.2 B2B: Product Marketing Part27m
2.3 B2B: Price Marketing Part17m
2.4 B2B: Price Marketing Part29m
2.5 B2B: Promotion Marketing Part18m
2.6 B2B: Promotion Marketing Part26m
2.7 B2B: Place Marketing Part16m
2.8 B2B: Place Marketing Part27m
3 readings
Slides10m
Recommended Reading on Marketing Strategy10m
References10m
2 practice exercises
Lesson 2 Practice Quiz30m
Lesson 2 Graded Quiz30m
Week
3

Week 3

2 hours to complete

B2B Cross Country and Cross Industry Growth

2 hours to complete
8 videos (Total 68 min), 2 readings, 1 quiz
8 videos
3.2 B2B: Cross Country Growth Part210m
3.3 B2B: Cross Industry Growth Part110m
3.4 B2B: Cross Industry Growth Part29m
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18m
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28m
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10m
Instructor's Thank You12s
2 readings
Slides10m
References10m
1 practice exercise
Final Graded Quiz30m

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About the International Marketing & Cross Industry Growth Specialization

International Marketing & Cross Industry Growth

Frequently Asked Questions

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