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Back to International B2B (Business to Business) Marketing

International B2B (Business to Business) Marketing, Yonsei University

149 ratings
26 reviews

About this Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews


Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.


Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

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25 Reviews

By 김광석

Sep 30, 2018

thanks you!!!

By 윤기효

Sep 30, 2018


By Vasyl Rivera

Jun 08, 2018

Great analysis and insights about International Marketing methods.

By Ashish Chaubey

May 31, 2018

very good and informative

By Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

By Juan Enrique Salvador Melendez Gonzalez

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

By Ayona Dey

Jan 14, 2018

The accents and voice are not too clear in some of the videos

By Alexandre Bize

Dec 22, 2017

too long..

By 张嘉嘉

Oct 08, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

By Madhav Gupta

Sep 16, 2017

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.