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Back to International B2B (Business to Business) Marketing

International B2B (Business to Business) Marketing, Yonsei University

4.5
174 ratings
32 reviews

About this Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

By VS

Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

By ML

Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

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32 Reviews

By (Thomas) Tuan Anh Cu

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing

By NIKHIL RAVI

Mar 14, 2019

GOOD

By Soumyajeet Kundu

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

By Saurabh Kumar

Feb 20, 2019

very good for learning

By K V Vineet

Feb 13, 2019

Good teaching.

By Sudheer Kumar Reddy Challa

Feb 13, 2019

excellent teaching

By Sanjay Yadav

Jan 30, 2019

NOTHING

JUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD

By 김광석

Sep 30, 2018

thanks you!!!

By 윤기효

Sep 30, 2018

,

By Vasyl Rivera

Jun 08, 2018

Great analysis and insights about International Marketing methods.