The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
By Shuvam C•
By Pablo M•
By Farrukh M•
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By Alexandre B•
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By BASEM S•
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By Rajkumar Y•
This is my first online course where i find Coursers finely crafted the course materials, the materials included reading Videos with translated notes to grasp, interviews of top companies CEO's and personnel's which help us to understand the depth of course and leads in right direct as well the web references which add on coverage to involve fully in subject.
Thank you Mr. Dae Ryun chang videos specially introduction video & Boxing attire.
Thank you COURSERA Management team to make learning Easy.
By April J•
The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.
PS. I like the funny introductions and side comments of Prof. Chang.
By Evie W•
I really appreciate that you can watch the lecture videos at your own pace and that there's a wide variety of learning resources for you to absorb the content easily. Would recommend to give this course a try to get a good understanding of International B2B marketing
By Jiajia Z•
Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.
By Marwa S•
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
By Sindamanie V•
The Lecturer can do a better job. He literally made me fall asleep with his lectures. Apart from that, the course content was good
By Soraia M•
Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.
By Andrew Y S L•
Much better than the first 2 courses, would rate it 3.5 to be honest.