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Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

4.6
stars
467 ratings
94 reviews

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

AB
Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA
Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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76 - 93 of 93 Reviews for International B2B (Business to Business) Marketing

By TRACTOS / P S

May 30, 2016

It would be better if the course can include more examples

By Juan E S M G

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

By Ornicha B

Apr 15, 2020

It was a great opportunity to study in this course

By Omkar P

Oct 5, 2020

great course

By Diego A P G

Mar 7, 2017

Good content

By Guruswaminathan A

Aug 4, 2019

Very good

By Misbahul A

Jun 10, 2020

great

By NIKHIL R

Mar 14, 2019

GOOD

By KESHAV G

Aug 18, 2019

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

By Sourabh N

Jul 25, 2017

Course will be more interesting & enthusiastic with live examples of different industries.

By Ayona D

Jan 14, 2018

The accents and voice are not too clear in some of the videos

By 윤기효

Sep 29, 2018

,

By Felix S

Sep 12, 2016

Some of the content are repetitive. The first interview sounds "staged". Some Korean reference ("noon sei" or something like that ) are non-value adding.

By Rushil S S

May 10, 2020

More focus was on theories , instead students should be exposed to tools which are actually used for International Marketing.

By Rahul S

May 14, 2020

Teaching way is not so good and some topics still i am confused

By MD J P

Sep 19, 2020

Well, professor is not that much cooperative.

By Md. T H B

Oct 9, 2020

Less explanation and high complexity. Used less known terms as well as highly customized terms. Very much difficult to visualize the factors and understand properly.

By Prince S

Jul 25, 2021

It's not what I expected at all, I'm sorry, but that's how it feels