Yonsei University
International Hospitality & Healthcare Services Marketing
Yonsei University

International Hospitality & Healthcare Services Marketing

This course is part of International Marketing & Cross Industry Growth Specialization

Taught in English

Some content may not be translated

Sunmee Choi

Instructor: Sunmee Choi

19,121 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.7

(494 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

6 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(494 reviews)

5 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the International Marketing & Cross Industry Growth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 3 modules in this course

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.

What's included

7 videos2 quizzes1 discussion prompt

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.

What's included

5 videos1 reading2 quizzes1 discussion prompt

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.

What's included

9 videos2 quizzes1 discussion prompt

Instructor

Instructor ratings
4.7 (110 ratings)
Sunmee Choi
Yonsei University
2 Courses30,104 learners

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Showing 3 of 494

4.7

494 reviews

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A
5

Reviewed on Jan 29, 2024

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5

Reviewed on Jun 18, 2020

PD
5

Reviewed on Apr 22, 2018

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