As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
About this Course
Skills you will gain
- 5 stars78.65%
- 4 stars16.62%
- 3 stars3.37%
- 2 stars0.89%
- 1 star0.44%
TOP REVIEWS FROM INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING
I found this course valuable because it presents techniques applicable to a wide range of jobs.
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
About the International Marketing & Cross Industry Growth Specialization
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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