As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
This course is part of the International Marketing & Cross Industry Growth Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Variable Pricing
- Marketing
- Hospital Management
- Hotel Management
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
What is unique about managing a service business?
How to successfully market a hospitality business?
How to successfully market a healthcare business?
Reviews
- 5 stars78.83%
- 4 stars16.63%
- 3 stars3.23%
- 2 stars0.86%
- 1 star0.43%
TOP REVIEWS FROM INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING
Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.
Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.
this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!
the instructor is very motivating in the way she presents the material. She really made me enjoy the course!
About the International Marketing & Cross Industry Growth Specialization

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