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    • Product Marketing

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    946 results for "product marketing"

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      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Design and Product, Entrepreneurship, Product Management, Strategy and Operations, Leadership and Management, Product Development, Agile Software Development, Collaboration, Communication, Human Computer Interaction, Market Analysis, Market Research, Marketing, Product Design, Product Lifecycle, Product Marketing, Research and Design, Sales, Software Engineering, Strategy, User Experience

      4.6

      (184 reviews)

      Beginner · Course · 1-4 Weeks

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      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Entrepreneurship, Leadership and Management, Marketing, Sales, Strategy, Strategy and Operations, Business Analysis, Design and Product, Product Management, Product Strategy, Customer Analysis, Data Analysis, Market Analysis, Statistical Analysis, Market Research, Probability & Statistics, Product Marketing, Regression, Research and Design

      4.8

      (639 reviews)

      Beginner · Course · 1-4 Weeks

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      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing, Market Analysis, Market Research, Research and Design, Design and Product, Entrepreneurship, Leadership and Management, Brand Management, Business Analysis, Communication, Customer Analysis, Sales, Strategy and Operations, Human Computer Interaction, Media Strategy & Planning, Strategy, User Research, Business Psychology, Finance, Investment Management, Marketing Psychology, Product Lifecycle, Product Management, Product Marketing, Product Strategy, Advertising, Decision Making, Planning, Supply Chain and Logistics

      4.5

      (5.6k reviews)

      Beginner · Specialization · 3-6 Months

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      Coursera Project Network

      Build a Product Roadmap with Aha!

      Skills you'll gain: Design and Product, Entrepreneurship, Product Management, Product Strategy, Strategy and Operations, Leadership and Management, Marketing, Sales, Strategy

      4.4

      (79 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Coursera Project Network

      A Start Guide: Product Marketing Using G Suite

      Skills you'll gain: Design and Product, Marketing, Product Marketing

      4.6

      (33 reviews)

      Intermediate · Guided Project · Less Than 2 Hours

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      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Entrepreneurship, Leadership and Management, Accounting, Business Psychology, Operations Management, Communication, Financial Accounting, General Accounting, Generally Accepted Accounting Principles (GAAP), Finance, Marketing, Business Analysis, Collaboration, Human Resources, Leadership Development, Operational Analysis, Organizational Development, Strategy, Supply Chain and Logistics, MarTech, Business Communication, Cash Management, People Management, Strategy and Operations, Digital Marketing, Change Management, Decision Making, Process Analysis, Brand Management, Financial Analysis, Investment Management, Marketing Psychology, Taxes, Accounts Payable and Receivable, Business Process Management, Conflict Management, Cost Accounting, Emotional Intelligence, Influencing, Performance Management, Customer Relationship Management, Design and Product, Market Analysis, Media Strategy & Planning, Planning, Product Marketing, Sales

      4.7

      (23.3k reviews)

      Beginner · Specialization · 3-6 Months

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      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.9k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      University of Pennsylvania

      Finance & Quantitative Modeling for Analysts

      Skills you'll gain: Accounting, Business Analysis, Financial Accounting, Data Analysis, Finance, Probability & Statistics, Statistical Analysis, Financial Analysis, Entrepreneurship, General Statistics, Spreadsheet Software, Data Model, Decision Making, Forecasting, Leadership and Management, Microsoft Excel, Planning, Statistical Tests, Strategy, Strategy and Operations, Business Transformation, Data Management, Estimation, Marketing, Probability Distribution, Regression, Sales, Supply Chain and Logistics, Financial Management, Business Research, Correlation And Dependence, Data Visualization, Investment Management, Research and Design, Statistical Visualization, Taxes, Accounts Payable and Receivable, Performance Management, Data Analysis Software, Design and Product, Market Research, Mathematics, Product Management, Product Marketing

      4.5

      (15.2k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Business and Financial Modeling

      Skills you'll gain: Business Analysis, Data Analysis, Probability & Statistics, Accounting, General Statistics, Leadership and Management, Spreadsheet Software, Finance, Financial Accounting, Decision Making, Financial Analysis, Probability Distribution, Statistical Analysis, Investment Management, Entrepreneurship, Basic Descriptive Statistics, Data Model, Forecasting, General Accounting, Microsoft Excel, Planning, Statistical Tests, Strategy, Strategy and Operations, Business Transformation, Data Management, Estimation, Marketing, Regression, Sales, Supply Chain and Logistics, Taxes, Risk Management, Business Research, Correlation And Dependence, Data Visualization, Financial Management, Management Accounting, Research and Design, Statistical Visualization, Corporate Accouting, Performance Management, Accounts Payable and Receivable, Cash Management, Data Analysis Software, Design and Product, Market Research, Mathematics, Problem Solving, Product Management, Product Marketing

      4.5

      (10.2k reviews)

      Beginner · Specialization · 3-6 Months

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      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Strategy, Entrepreneurial Finance, Finance, Marketing, Research and Design, Decision Making, Human Resources, Innovation, Accounting, Advertising, Business Analysis, Communication, Financial Accounting, Financial Management, Investment Management, Market Research, Recruitment, B2B Sales, Brand Management, Business Design, Business Research, Customer Analysis, Customer Relationship Management, Data Analysis, Digital Marketing, Financial Analysis, Human Resources Operations, Leadership Development, Leadership and Management, Persona Research, Planning, Sales, Survey Creation, Visual Design, Business Process Management, Business Psychology, Design and Product, Forecasting, General Accounting, Market Analysis, Media Strategy & Planning, Organizational Development, Probability & Statistics, Product Development, Product Management, Product Marketing, Public Relations, Strategy and Operations, Supply Chain and Logistics

      4.8

      (5.2k reviews)

      Beginner · Specialization · 3-6 Months

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      Columbia University

      Financial Engineering and Risk Management

      Skills you'll gain: Finance, Probability & Statistics, Risk Management, Mathematics, General Statistics, Probability Distribution, Investment Management, Mathematical Theory & Analysis, Securities Sales, Securities Trading, Accounting, Audit, Algebra, Calculus, Correlation And Dependence, Linear Algebra, Applied Mathematics, BlockChain, Communication, Computer Programming, Entrepreneurship, FinTech, Leadership and Management, Machine Learning, Markov Model, Product Marketing, Sales, Strategy

      4.4

      (140 reviews)

      Intermediate · Specialization · 3-6 Months

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      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (22k reviews)

      Beginner · Specialization · 3-6 Months

    Searches related to product marketing

    a start guide: product marketing using g suite
    1234…79

    In summary, here are 10 of our most popular product marketing courses

    • Product Management Essentials: University of Maryland, College Park
    • Cost and Economics in Pricing Strategy: University of Virginia
    • Marketing Strategy: IE Business School
    • Build a Product Roadmap with Aha!: Coursera Project Network
    • A Start Guide: Product Marketing Using G Suite: Coursera Project Network
    • Business Foundations: University of Pennsylvania
    • Meta Social Media Marketing: Meta
    • Finance & Quantitative Modeling for Analysts: University of Pennsylvania
    • Business and Financial Modeling: University of Pennsylvania
    • Entrepreneurship: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Marketing

    • Product marketing is the promotion and sales of a specific product or service to consumers, an ongoing process continuing throughout the product lifecycle. Successful product marketing seeks to maximize customer lifetime value by not only finding the right customers but retaining them over the long term. This is especially important in the era of digital products, where you can quickly lose users if you fail to keep them engaged on an ongoing basis.

      As with marketing more generally, successful product marketing starts with knowing your customer. Market research often combines qualitative analysis from customer surveys and interviews with data-driven customer analytics, which is an increasingly powerful approach with today’s wealth of data on buying behavior and product usage. These findings can be used to divide potential customers into groups as part of a market segmentation analysis, which can then be used to create personas that capture how different customers find and use your product.

      Product marketing teams use this information to formulate a marketing strategy that starts with the product launch, which may use digital, broadcast, or other marketing channels depending on the best way to reach your target customers. After launch, a marketing plan may include elements including subsequent advertising to find new customers, e-mail nurture sequences to keep current users engaged, and promotional offers for different market segments. Throughout this cycle, savvy product marketers may use A/B testing and extensive customer analytics to continually refine their efforts.‎

    • Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). Graphic designers are needed to help develop a visual brand identity for products that will appeal to target customers. And digital marketing specialists and copywriters work to analyze and optimize communications around launch as well as ongoing nurture campaigns.

      Advertising and marketing managers are responsible for determining overarching product marketing strategy and coordinating the work of these teams to ensure that marketing plans are executed successfully and on schedule. According to the Bureau of Labor Statistics, professionals in these managerial roles earned a median annual salary of $135,900 in 2019. Advertising and marketing managers may have a bachelor’s degree from a wide range of subjects, ranging from journalism to computer science to visual arts.‎

    • Absolutely! Coursera has partnered with top-ranked universities such as the University of Virginia, the University of Illinois at Urbana-Champaign, and IE business school to offer a variety of courses and Specializations in product marketing and related subjects. You can learn remotely on a flexible schedule, enabling you to fit this valuable online education into your current work or family life. And, with significantly lower tuition than on-campus programs, learning online with Coursera is a great deal that practically sells itself.‎

    • Before you start to learn product marketing, it’s important to have a background in consumer behavior, promotion, video production, public relations, or writing. That would help you on the creative side of product marketing. You might also have a tech-oriented background in data science, as much of today’s online product marketing is analyzed from online clicks, search results, and social media likes and follows. Having a background in sales, strategy, public relations, and media could also help you to learn product marketing. Other skills that might be useful before learning product marketing could also include an agreeable personality, good listening, and solid presentation skills. Becoming interested in product marketing means you might be enthusiastic about learning how products can evolve through marketing over the lifespan of a brand. This enthusiasm might apply to all kinds of products, from lawnmowers to apparel products.‎

    • The kinds of people who are best suited for roles in product marketing are those who might have a creative take or a fresh outlook on products and online shopping, and those who know the tastes of target demographics for individual products. People who work in product marketing usually have the ability to gauge consumer preferences from online and offline sales and use the data from these sales to evolve or tweak their products to respond to consumers. These marketing professionals often also have extensive knowledge of the product’s benefits and can communicate these well to consumers, vendors, and manufacturers.‎

    • If you are a person who loves to help develop the look and feel of a particular product, whether in software or in manufacturing, you may be a good fit for a role in product marketing. This type of role involves a mix of creative energies and analytical fundamentals. Product marketers may have brilliantly creative ideas for a product, but at the same time, need to balance those creative pursuits with the analytical insights gleaned from the data collected about the product. Learning product marketing may be right for you if you love how products get created, how they benefit the target audience, and what product additions can make the original product even more valuable.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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