Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
This course is part of the Marketing Strategy Specialization
About this Course
Skills you will gain
- Market Research
- Consumer Behaviour
- Data Analysis
Syllabus - What you will learn from this course
Consumer Behavioral Fundamentals
The Consumer Decision Process
Marketing Research Fundamentals
Marketing Research Data Collection & Analysis
- 5 stars61.74%
- 4 stars25.85%
- 3 stars8.17%
- 2 stars2.30%
- 1 star1.92%
TOP REVIEWS FROM MARKET RESEARCH AND CONSUMER BEHAVIOR
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
Course content was good, i really appreciate it. Course instructor also have well knowledge. As per opinion if we get some more example of research part it can be more valuable.
The course start off strong but tapered off, bundling alot of stuff in the last few week. The reading material was very good at the artart and less comprehanseive towards the end
Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.
About the Marketing Strategy Specialization
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