Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
This course is part of the Marketing Strategy Specialization
Offered By
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Market Research
- Consumer Behaviour
- Data Analysis
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Consumer Behavioral Fundamentals
The Consumer Decision Process
Marketing Research Fundamentals
Marketing Research Data Collection & Analysis
Reviews
- 5 stars61.70%
- 4 stars25.90%
- 3 stars8.16%
- 2 stars2.29%
- 1 star1.93%
TOP REVIEWS FROM MARKET RESEARCH AND CONSUMER BEHAVIOR
Course content was good, i really appreciate it. Course instructor also have well knowledge. As per opinion if we get some more example of research part it can be more valuable.
Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.
It would be better if we could add a section where we could analyse how to analyse once a survey is collected. But amazing video none the less and great efforts by the professor
This is a great course that explains the materials systematically. The example that provides in this course so interesting and helpful to make it easy to understand the materials.
About the Marketing Strategy Specialization

Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.