Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
This course is part of the Marketing Strategy Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Market Research
- Consumer Behaviour
- Data Analysis
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
Consumer Behavioral Fundamentals
The Consumer Decision Process
Marketing Research Fundamentals
Marketing Research Data Collection & Analysis
Reviews
- 5 stars61.74%
- 4 stars25.84%
- 3 stars8.17%
- 2 stars2.30%
- 1 star1.92%
TOP REVIEWS FROM MARKET RESEARCH AND CONSUMER BEHAVIOR
Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.
Course content was good, i really appreciate it. Course instructor also have well knowledge. As per opinion if we get some more example of research part it can be more valuable.
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
One of the best course to take in order to learn about what really goes inside the mind of a consumer while shopping. The course content, course instructor and layout all were really great.
About the Marketing Strategy Specialization

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