About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 8 hours/week

English

Subtitles: English

Skills you will gain

Marketing PlanMarket ResearchPositioning (Marketing)Value Proposition
Learners taking this Specialization are
  • Marketing Specialists
  • Marketers
  • Marketing Managers
  • Marketing Analysts
  • Product Managers

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Approx. 3 months to complete

Suggested 8 hours/week

English

Subtitles: English

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Market Research and Consumer Behavior

4.2
1,046 ratings
240 reviews
Course2

Positioning: What you need for a successful Marketing Strategy

4.5
407 ratings
91 reviews
Course3

Marketing Mix Fundamentals

4.5
260 ratings
37 reviews
Course4

The Marketing Plan

4.6
177 ratings
25 reviews

Instructors

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing
Avatar

Shameek Sinha

Professor
Marketing
Avatar

Ignacio Gafo

Professor
Marketing
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Fernando Cortiñas

Professor
Marketing
Avatar

Maria Teresa Aranzabal

Professor
Marketing

About IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • This specialization contains five courses with each course taking four weeks to complete.

  • No previous experience is necessary to successfully complete this specialization.

  • It is highly recommended, however not essential, that you take the courses in the order specified.

  • Upon completing this specialization you will be able to successfully develop a marketing strategy for a business, product or service!

    More specifically, you will better understand your consumers and the main market research techniques. You will know how to segment, target and position your product, and the four Ps of marketing will give you the power to develop a coherent marketing strategy in a marketing plan.

More questions? Visit the Learner Help Center.