IE Business School
Marketing Strategy Specialization
IE Business School

Marketing Strategy Specialization

Develop Your Marketing Strategy. Learn the fundamentals of market research, positioning, the marketing mix and campaign planning.

Taught in English

Some content may not be translated

Ignacio Gafo
Ramon Diaz-Bernardo
Maria Teresa Aranzabal

Instructors: Ignacio Gafo

62,542 already enrolled

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Specialization - 5 course series

Get in-depth knowledge of a subject

4.4

(3,563 reviews)

Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Specialization - 5 course series

Get in-depth knowledge of a subject

4.4

(3,563 reviews)

Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from IE Business School
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Specialization - 5 course series

Market Research and Consumer Behavior

Course 16 hours4.4 (4,643 ratings)

What you'll learn

  • Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies

Skills you'll gain

Category: Market Research
Category: Consumer Behaviour
Category: Data Analysis

What you'll learn

Marketing Mix Fundamentals

Course 39 hours4.6 (1,023 ratings)

What you'll learn

Skills you'll gain

Category: Market Segmentation
Category: Marketing Process
Category: Positioning (Marketing)
Category: Value Proposition

The Marketing Plan

Course 416 hours4.6 (428 ratings)

What you'll learn

Marketing Strategy Capstone Project

Course 529 hours4.7 (94 ratings)

What you'll learn

Skills you'll gain

Category: Marketing Plan
Category: Market Analysis
Category: Planning
Category: Marketing Strategy

Instructors

Ignacio Gafo
IE Business School
3 Courses33,488 learners
Ramon Diaz-Bernardo
IE Business School
10 Courses49,531 learners

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