About this Specialization

Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
Learner Career Outcomes
71%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
English
Learner Career Outcomes
71%
Started a new career after completing this specialization.
25%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approximately 6 months to complete
Suggested pace of 3 hours/week
English

There are 5 Courses in this Specialization

Course1

Course 1

Market Research and Consumer Behavior

4.4
stars
3,697 ratings
811 reviews
Course2

Course 2

Positioning: What you need for a successful Marketing Strategy

4.5
stars
753 ratings
160 reviews
Course3

Course 3

Marketing Mix Fundamentals

4.6
stars
758 ratings
121 reviews
Course4

Course 4

The Marketing Plan

4.6
stars
339 ratings
62 reviews

Offered by

Placeholder

IE Business School

Frequently Asked Questions

More questions? Visit the Learner Help Center.