About this Course

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Learner Career Outcomes

17%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 11 hours to complete
English

Skills you will gain

Market SegmentationMarketing ProcessPositioning (Marketing)Value Proposition

Learner Career Outcomes

17%

started a new career after completing these courses

20%

got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 11 hours to complete
English

Instructor

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up84%(2,224 ratings)Info
Week
1

Week 1

2 hours to complete

Positioning introduction

2 hours to complete
7 videos (Total 25 min), 3 readings, 2 quizzes
Week
2

Week 2

3 hours to complete

Segmentation

3 hours to complete
10 videos (Total 41 min), 4 readings, 3 quizzes
Week
3

Week 3

2 hours to complete

Differentiation and Value Proposition

2 hours to complete
9 videos (Total 35 min), 4 readings, 2 quizzes
Week
4

Week 4

4 hours to complete

Positioning

4 hours to complete
12 videos (Total 58 min), 8 readings, 3 quizzes

Reviews

TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY

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About the Marketing Strategy Specialization

Marketing Strategy

Frequently Asked Questions

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