Market Research and Consumer Behavior, IE Business School
About this Course
Top reviews
By DS
•Oct 19, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
By MG
•May 05, 2018
I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.
161 Reviews
By Shabanova Olga
•Dec 16, 2018
Thank you for your excellent course. It was very interesting for me
By Harsh Thakker
•Dec 09, 2018
It was very insightful.
By Ajinkya Ananad Wanjari
•Dec 09, 2018
content is good
By Nikhil Kumar Singh
•Nov 30, 2018
Great learning
By Ricardo Begonha Moreira Gonçalves
•Nov 30, 2018
terrible dumbed down stuff
By Nupoor R Hurmade
•Nov 23, 2018
The entire course was conducted very well and the description is easy to understand. The demo (buyer Tiffany) was very good idea and helped to quickly grasp the concept. Use of more and diverse examples to explain the data measurements like the use of scale would prove more helpful. Thanks!
By Roseline Olatoye
•Nov 21, 2018
I enjoyed the Consumer Behaviour part more, the Market Research part was a bit boring to me. The Instructor had a good knowledge delivery but seemed constrained to cover the topics in details and the course materials were not sufficient to read further on them.
By Claudio Ignacio Campos Mercado
•Nov 19, 2018
Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.
By ghassen bahroun
•Nov 19, 2018
adorable
By Kinnera Boppana
•Nov 18, 2018
good
