Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
Top reviews
DS
Oct 19, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
AD
Oct 13, 2019
As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.
1 - 25 of 240 Reviews for Market Research and Consumer Behavior
By Bharat
•May 20, 2019
The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.
By Ankur B
•May 19, 2019
The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.
By Melvin G
•May 05, 2018
I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.
By Jagadhambal C
•May 17, 2019
It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.
By ghassen b
•Nov 19, 2018
adorable
By Claudio I C M
•Nov 19, 2018
Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.
By Harsh T
•Dec 09, 2018
It was very insightful.
By Anastasiia T
•Dec 24, 2018
I totally like it!
By Juan C R C
•Jan 11, 2019
Estupenda guia entender la lógica de la investigación de mercados e incorporarlo, para quien ya tiene experiencia previa en investigación de campo, y también para quienes comienzan, porque les ayudará a entrar en conocimiento y saber por dónde profundizar más.
By FARIS A A
•Feb 06, 2019
good couse
By Aditi S
•Feb 17, 2019
I LEARNED A LOT FROM THIS COURSE
By Vivek K
•Mar 03, 2019
The course was very helpful
It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.
By Bárbara C V
•Mar 03, 2019
AWESOME
By Shabanova O
•Dec 16, 2018
Thank you for your excellent course. It was very interesting for me
By Nikhil K S
•Nov 30, 2018
Great learning
By Rachael W
•Sep 03, 2018
For an introductory course, I learned a lot!
By Md M H
•Aug 24, 2018
excellent
By Carlo S
•Sep 06, 2018
excellent course, well structured and interactive;
I really like the lecturer;
By Paritosh D
•Aug 26, 2018
a good introduction to market research. the instructor presents the concepts in an easy to understand way.
By Dahyr J V S
•Oct 19, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
By Abdullah M A
•Sep 12, 2018
very helpful i like the way of teaching
By Parth L
•Mar 18, 2017
Grate course with good basic concepts !
By Mauro
•Aug 31, 2017
Great course, very good production, good general content and the facilitator was very clear. Thanks.
By Robert B
•Apr 19, 2017
Graphics in the videos are shown a little bit to fast. But the course in general is really good.
By Moutaz E W
•May 28, 2017
this course helps me allot
