Really not the best course. Mistakes, no structure, has nothing or very little to do with the reality of Consumer and Market Research.

Overall good course, they could work on presenting the information in a more organized fashion.

AWESOME

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

Not too bad

The information was excessive for 4 weeks. There is no proper list of all the headers and sub-headers for the entire course. Some slides did not have English subtitles. The words were sometimes mispronounced by the instructor, making it difficult to only listen without reading the content. The examples were to general and not every presentation illustrated the information (we did not know if certain companies use certain techniques in the marketing research). Overall, I would not recommend it for other students but this is due to the way the information has been displayed.

I LEARNED A LOT FROM THIS COURSE

Good introductory course to market research. There were a few typos in the slides that made the content a bit confusing, but other than that, this was a good course to take!

good couse

The last class, related to hypothesis testing was a little confusing.