Chevron Left
Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.2
1,069 ratings
244 reviews

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

DS

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

AD

Oct 13, 2019

As a fundamental course in market research and consumer behavior, the course covers major areas that come under research and consumer behavior. I find the flow of the course interesting.

Filter by:

1 - 25 of 240 Reviews for Market Research and Consumer Behavior

By Bharat

May 20, 2019

The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.

By Ankur B

May 19, 2019

The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.

By Melvin G

May 05, 2018

I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.

By Jagadhambal C

May 17, 2019

It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.

By ghassen b

Nov 19, 2018

adorable

By Claudio I C M

Nov 19, 2018

Muy importante y relevante para comprender el comportamiento del consumidor, y cómo evaluarlo. La última etapa del curso es la más densa, en dónde se ahonda en temas muy específicos, y de poco utilidad al menos para mí. En general, es un curso excelente.

By Harsh T

Dec 09, 2018

It was very insightful.

By Anastasiia T

Dec 24, 2018

I totally like it!

By Juan C R C

Jan 11, 2019

Estupenda guia entender la lógica de la investigación de mercados e incorporarlo, para quien ya tiene experiencia previa en investigación de campo, y también para quienes comienzan, porque les ayudará a entrar en conocimiento y saber por dónde profundizar más.

By FARIS A A

Feb 06, 2019

good couse

By Aditi S

Feb 17, 2019

I LEARNED A LOT FROM THIS COURSE

By Vivek K

Mar 03, 2019

The course was very helpful

It gives a knowledge about how customer behave in a market and how one seller can sell his products to the customer and how market research can be done how questionnaires can be made what are the measurement levels of product.

By Bárbara C V

Mar 03, 2019

AWESOME

By Shabanova O

Dec 16, 2018

Thank you for your excellent course. It was very interesting for me

By Nikhil K S

Nov 30, 2018

Great learning

By Rachael W

Sep 03, 2018

For an introductory course, I learned a lot!

By Md M H

Aug 24, 2018

excellent

By Carlo S

Sep 06, 2018

excellent course, well structured and interactive;

I really like the lecturer;

By Paritosh D

Aug 26, 2018

a good introduction to market research. the instructor presents the concepts in an easy to understand way.

By Dahyr J V S

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

By Abdullah M A

Sep 12, 2018

very helpful i like the way of teaching

By Parth L

Mar 18, 2017

Grate course with good basic concepts !

By Mauro

Aug 31, 2017

Great course, very good production, good general content and the facilitator was very clear. Thanks.

By Robert B

Apr 19, 2017

Graphics in the videos are shown a little bit to fast. But the course in general is really good.

By Moutaz E W

May 28, 2017

this course helps me allot