Market Research and Consumer Behavior, IE Business School
About this Course
Top reviews
By MG
•May 05, 2018
I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson.
By DP
•Aug 17, 2018
The lessons are well planned and have very good insights. The explanation of concepts with real time examples with help of video is awesome. A very well designed course.
194 Reviews
By Bharat
•May 20, 2019
The course was too much theory-focused. Was not very interesting. Although learned a bit new. It should have had more examples along with it.
By Ankur Bajaj
•May 19, 2019
The instructor should explain the concepts in videos properly rather than just reading the content. The quizzes should be longer and should cover more content.
By Jagadhambal Chandran
•May 17, 2019
It is a decent course but can be more theoretical than practical. But overall it is a good revision of basic concepts.
By Yogesh Prajapati
•May 10, 2019
Thank you so much coursera.This course was very usefull. I also enjoyed learning.once again thank you so much
By Rohail khokhar
•May 09, 2019
This course was really informative and a good source for learning
By PUTTA JEEVAN REDDY
•May 09, 2019
good
By MASSIMILIANO MALLONI
•May 06, 2019
At some point too much info (especially in Week 4) without sufficient supporting examples (too much theory)
By Yousef Al-Nazer
•Apr 25, 2019
Great Course
By oritsetsaye toritseju ogbitse
•Apr 21, 2019
excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background
By Astrid Reissa Pribadi
•Apr 21, 2019
I'm a complete beginner in Market Research and this course helped me significantly!
