Queen Mary University of London

Introduction to Market Research

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

5,562 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.2

(35 reviews)

Beginner level

Recommended experience

24 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Discuss the essentials of market research

  • Focus on the research proces

  • Formulate research questions and research objectives

  • Develop a research proposal   

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.2

(35 reviews)

Beginner level

Recommended experience

24 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 4 modules in this course

This week focuses on the fundamentals of research and the motivations of studying market research. We define market research and we discuss the differences between market research and marketing research. Attention is devoted to marketing intelligence vs market research. The various stages of the market research process are discussed and the importance of market research problem identification and formulation is discussed. The week finishes with a discussion regarding the components of the market research proposal.

What's included

5 videos5 readings5 quizzes5 discussion prompts

The week commences with an understanding of theory, research hypotheses and propositions and opposing research philosophies. The week continues with ethics in market research. The week ends with an introduction regarding quantitative and qualitative research approaches.

What's included

4 videos6 readings6 quizzes1 peer review3 discussion prompts

This week focuses on the fundamentals of research and commences with a definition of research design and continues with the identification and discussion of the different types of research design. Errors in research design are discussed and the week finishes with fieldwork and a discussion of the different types of data.

What's included

4 videos7 readings6 quizzes3 discussion prompts

The week commences with data preparation analysis and how to plan the research project. The week continues with coding and how to prepare a codebook and with data preparation and analysis and scales of measurement. The week ends with report preparation and presentation.

What's included

4 videos6 readings6 quizzes4 discussion prompts

Instructors

Instructor ratings
3.8 (10 ratings)
Athanasia Lampraki
Queen Mary University of London
8 Courses24,013 learners

Offered by

Recommended if you're interested in Marketing

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 35

4.2

35 reviews

  • 5 stars

    62.85%

  • 4 stars

    17.14%

  • 3 stars

    5.71%

  • 2 stars

    2.85%

  • 1 star

    11.42%

DA
4

Reviewed on Jan 8, 2023

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions