This course concentrates on the foundations of market research. You will be introduced to the essentials and nature of market research, the research process and the importance of a research proposal. Focus will be devoted to problem formulation, problem solving, research questions and research objectives. The course will be completed with a discussion of ethics on market research.
This course is part of the Market Research Specialization
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About this Course
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Discuss the essentials of market research
Focus on the research proces
Formulate research questions and research objectives
Develop a research proposal
Skills you will gain
- Familiarise with the essentials of market research
- Identify and formulate the research needs
- Understand the research process
- Reflect on the development of the research proposal
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Week 1
Week 2
Week 3
Week 4
About the Market Research Specialization

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