Queen Mary University of London
Market Research Specialization
Queen Mary University of London

Market Research Specialization

Gain key skills essentials in market research. Learn to plan, execute and analyse a research project

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

5,467 already enrolled

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(81 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Essentials of market research

  • Components of research proposal and research process

  • Sampling approaches , data analysis and interpretation

Details to know

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Specialization - 4 course series

Get in-depth knowledge of a subject

4.5

(81 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Queen Mary University of London
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Specialization - 4 course series

Introduction to Market Research

Course 124 hours4.1 (33 ratings)

What you'll learn

  • Discuss the essentials of market research

  • Focus on the research proces

  • Formulate research questions and research objectives

  • Develop a research proposal   

Skills you'll gain

Category: Familiarise with the essentials of market research
Category: Identify and formulate the research needs
Category: Understand the research process
Category: Reflect on the development of the research proposal

Research Methodologies

Course 219 hours4.7 (160 ratings)

What you'll learn

  • Different research methodologies

  • Different sampling approaches

  • Primary and secondary data collection approaches

Skills you'll gain

Category: Collect primary and secondary data
Category: Use qualitative and quantitative research methodologies
Category: Adopt different sampling approaches
Category: Evaluate different data collection approaches

Research Instruments and Research Hypotheses

Course 320 hours4.9 (15 ratings)

What you'll learn

  • Develop an instrument design strategy

  • Design and use research instruments

  • Reflect on basic data analysis approaches

Skills you'll gain

Category: Refine research instruments
Category: Familiarise with the elements of a research report
Category: Construct and refine measurements
Category: Manage the development and use of different research instruments
Category: Basic data analysis approaches

What you'll learn

  • Familiarise with data analysis and interpretation

  • Use qualitative and quantitative data analysis approaches

Skills you'll gain

Category: Using qualitative and quantitative data analysis approaches
Category: Analyse and interpret data

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses23,722 learners

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