- Use qualitative and quantitative research methodologies
- Manage the development and use of different research instruments
- Analyse and interpret data
- Develop a research proposal
- Familiarise with the essentials of market research
- Identify and formulate the research needs
- Understand the research process
- Reflect on the development of the research proposal
- Collect primary and secondary data
- Adopt different sampling approaches
- Evaluate different data collection approaches
- Refine research instruments
Market Research Specialization
Gain key skills essentials in market research. Learn to plan, execute and analyse a research project
What you will learn
Essentials of market research
Components of research proposal and research process
Sampling approaches , data analysis and interpretation
Discuss the essentials of market research
Skills you will gain
About this Specialization
Applied Learning Project
Learners will be able to complete various quizzes and peer-reviews to test your knowledge and understanding on the Market Research topic. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
How the Specialization Works
A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.
Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.
Earn a Certificate
When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.
There are 4 Courses in this Specialization
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