Dr. Evangelia Katsikea specializes in marketing & strategy. She holds a PhD from Cardiff Business School, UK. Her main research interests concentrate on SME internationalization, entrepreneurship, technology management, and firm performance, amongst others. Her research work has appeared in international journals including the Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Research, Journal of World Business, International Business Review & Journal of Interactive Marketing. Moreover, her research has been presented at international conferences organized by the American Marketing Association, Academy of International Business, Strategic Management Society, Academy of Management, & European Marketing Academy.