In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development.
This course is part of the Digital Consumer Search and Marketing Specialization
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About this Course
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Digital marketing strategy planning and development
The role of digital channels and omnichannel marketing
The role of 7Ps (product, price, place, promotion, segmentation, targeting and positioning) in digital marketing strategy planning
How to differentiate in the digital marketplace
Skills you will gain
- Digital Marketing Strategy Planning
- Omnichannel Marketing
- Differentiation in Digital Marketplace
Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Week 1
Week 2
Week 3
Week 4
About the Digital Consumer Search and Marketing Specialization

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