Queen Mary University of London
Digital Consumer Search and Marketing Specialization
Queen Mary University of London

Digital Consumer Search and Marketing Specialization

Optimise Marketing Efforts across Digital Channels. Design and implement digital marketing strategies.

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea
Tana Licsandru

Instructors: Athanasia Lampraki

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Specialization - 4 course series

Get in-depth knowledge of a subject

3.5

(12 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Search Engine Optimization (SEO)

  • Content Marketing, Social Media Marketing

  • Mobile Marketing, Pay Per Click (PPC)

Details to know

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Specialization - 4 course series

Get in-depth knowledge of a subject

3.5

(12 reviews)

Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Queen Mary University of London
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Specialization - 4 course series

Foundations of Digital Consumer Search and Marketing

Course 117 hours3.5 (11 ratings)

What you'll learn

  • How digital transformation changed the marketing landscape and consumer experience

  • The role of digital marketing communications

  • The role of demand analysis and conversion in digital marketing

  • The dimensions of the external environment and their impact on digital marketing strategy

Skills you'll gain

Category: Consumer Experience
Category: Digital Media Channels
Category: Digital Marketing Strategy
Category: Demand Analysis and Conversion
Category: Digital transformation

Reshaping Consumer Search

Course 214 hours

What you'll learn

  • Digital marketing strategy planning and development

  • The role of digital channels and omnichannel marketing

  • The role of 7Ps (product, price, place, promotion, segmentation, targeting and positioning) in digital marketing strategy planning

  • How to differentiate in the digital marketplace

Skills you'll gain

Category: Digital Marketing Strategy Planning
Category: Omnichannel Marketing
Category: Differentiation in Digital Marketplace

What you'll learn

  • Effective connected digital marketing strategies

  • The different elements of the sales funnel in digital marketing

  • The importance of digital ad campaigns in strategy implementation

  • Traffic building process

Skills you'll gain

Category: Search Engine Optimization (SEO)
Category: Implementing a Digital Marketing Strategy
Category: Viral Marketing
Category: Search Engine Marketing
Category: Traffic Building

Sensing Consumer Insights

Course 413 hours

What you'll learn

  • Assess the Return on Investment (ROI) on digital marketing activities

  • Explain the importance of digital analytics capability 

  • Discuss digital analytics and how they inform marketing programmes

Skills you'll gain

Category: Securities Research
Category: Digital Ecosystem
Category: Digital Analytics
Category: Social Media Metrics

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses20,815 learners

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