Queen Mary University of London
Research Instruments and Research Hypotheses
Queen Mary University of London

Research Instruments and Research Hypotheses

This course is part of Market Research Specialization

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea

Instructors: Athanasia Lampraki

1,833 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

20 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop an instrument design strategy

  • Design and use research instruments

  • Reflect on basic data analysis approaches

Details to know

Shareable certificate

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Assessments

24 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

20 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Market Research Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

This week focuses on the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. The week ends with a discussion regarding identification of scales of measurement and operationalisation and design of an online questionnaire.

What's included

4 videos5 readings5 quizzes4 discussion prompts

The week commences with a discussion on sources of measurement differences, and the assessment of reliability of measurements. The issue of validity of measurements is discussed and the various types of validity are discussed. The week ends with a discussion of attitude measurement.

What's included

4 videos5 readings6 quizzes5 discussion prompts

The week commences with a discussion on data preparation and processing. We are going to discuss data coding, adjustment, and data analysis using multivariate data approaches. The week ends with an exploration of frequency distribution and measures of location, variability and shape.

What's included

4 videos6 readings6 quizzes4 discussion prompts

The week commences with a discussion on hypothesis testing and the use of statistics relevant to cross tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison. The week ends with an exploration of the different sections of the research report.

What's included

4 videos4 readings7 quizzes1 peer review4 discussion prompts

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses20,933 learners

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