About this Course

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Coursera Labs
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Course 3 of 4 in the
Beginner Level

For market research analysts, social media strategists, marketing managers and market researchers to enhance their knowledge of key methodologies.

Approx. 20 hours to complete
English

What you will learn

  • Develop an instrument design strategy

  • Design and use research instruments

  • Reflect on basic data analysis approaches

Skills you will gain

  • Refine research instruments
  • Basic data analysis approaches
  • Manage the development and use of different research instruments
  • Familiarise with the elements of a research report
  • Construct and refine measurements
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Course 3 of 4 in the
Beginner Level

For market research analysts, social media strategists, marketing managers and market researchers to enhance their knowledge of key methodologies.

Approx. 20 hours to complete
English

Offered by

Placeholder

Queen Mary University of London

Syllabus - What you will learn from this course

Week1
Week 1
4 hours to complete

Week 1

4 hours to complete
4 videos (Total 15 min), 5 readings, 5 quizzes
Week2
Week 2
5 hours to complete

Week 2

5 hours to complete
4 videos (Total 16 min), 5 readings, 6 quizzes
Week3
Week 3
5 hours to complete

Week 3

5 hours to complete
4 videos (Total 14 min), 6 readings, 6 quizzes
Week4
Week 4
6 hours to complete

Week 4

6 hours to complete
4 videos (Total 18 min), 4 readings, 8 quizzes

About the Market Research Specialization

Market Research

Frequently Asked Questions

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