This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. We will consider the identification of scales of measurement and operationalisation, and the design of an online questionnaire. We are going to discuss sources of measurement differences, and the assessment of the reliability of measurements. The issue of the validity of measurements and the various types of validity will also be explored, as well as attitude measurement. We will discuss data preparation and processing, data coding, adjustment, and data analysis using multivariate data approaches. We are also going to explore frequency distribution and measures of location, variability and shape. The course ends with a discussion on hypothesis testing and the use of statistics relevant to cross-tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison as well as the different sections of the research report.
Research Instruments and Research Hypotheses
This course is part of Market Research Specialization
Instructors: Athanasia Lampraki
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What you'll learn
Develop an instrument design strategy
Design and use research instruments
Reflect on basic data analysis approaches
Skills you'll gain
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There are 4 modules in this course
This week focuses on the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. The week ends with a discussion regarding identification of scales of measurement and operationalisation and design of an online questionnaire.
What's included
4 videos5 readings5 assignments4 discussion prompts
The week commences with a discussion on sources of measurement differences, and the assessment of reliability of measurements. The issue of validity of measurements is discussed and the various types of validity are discussed. The week ends with a discussion of attitude measurement.
What's included
4 videos5 readings6 assignments5 discussion prompts
The week commences with a discussion on data preparation and processing. We are going to discuss data coding, adjustment, and data analysis using multivariate data approaches. The week ends with an exploration of frequency distribution and measures of location, variability and shape.
What's included
4 videos6 readings6 assignments4 discussion prompts
The week commences with a discussion on hypothesis testing and the use of statistics relevant to cross tabulations. We will discuss parametric and non-parametric tests in hypothesis testing and group comparison. The week ends with an exploration of the different sections of the research report.
What's included
4 videos4 readings7 assignments1 peer review4 discussion prompts
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