Queen Mary University of London

Reimagining Consumer Experience

This course is part of Digital Consumer Search and Marketing Specialization

Taught in English

Some content may not be translated

Athanasia Lampraki
Evangelia Katsikea
Tana Licsandru

Instructors: Athanasia Lampraki

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Effective connected digital marketing strategies

  • The different elements of the sales funnel in digital marketing

  • The importance of digital ad campaigns in strategy implementation

  • Traffic building process

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

22 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Consumer Search and Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

This week focuses on how to deliver a cohesive digital consumer experience through marketing automation. You will study the challenges associated with marketing automation as well as conflict in online communities. You will then focus on the role and different stages of the sales funnel. The week finishes with recommendations about the content of each different stage of the sales funnel.

What's included

4 videos6 readings5 quizzes4 discussion prompts

This week focuses on Search Engine Marketing and search engine ranking factors. You will look specifically at how to manage and implement Search Engine Optimization (SEO) and Paid Search Marketing (PSM). Finally, you will study online public relations and influencer relationship management aspects.

What's included

4 videos6 readings5 quizzes4 discussion prompts

This week focuses on different types of online partnerships. In this respect, the focus is on affiliate marketing and the different types of affiliate marketing. Moreover, attention is devoted to how to manage affiliate marketing and the advantages and disadvantages of affiliate marketing. Focus paid on online sponsorships and display advertising as well as on the pros and cons of online ads. The week finishes with a discussion of programmatic advertising and how to better plan and manage digital ad campaigns.

What's included

4 videos6 readings6 quizzes4 discussion prompts

This week commences with email marketing and mobile messaging and continues with a discussion on social media and viral marketing. Attention is devoted to the offline promotion and how it can support e-commerce and mobile marketing activities. The week finishes with a discussion of direct marketing and traffic building.

What's included

4 videos7 readings6 quizzes1 peer review4 discussion prompts

Instructors

Athanasia Lampraki
Queen Mary University of London
8 Courses20,791 learners

Offered by

Recommended if you're interested in Marketing

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