About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 14 hours to complete
English

What you will learn

  • Effective connected digital marketing strategies

  • The different elements of the sales funnel in digital marketing

  • The importance of digital ad campaigns in strategy implementation

  • Traffic building process

Skills you will gain

  • Viral Marketing
  • Traffic Building
  • Implementing a Digital Marketing Strategy
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 14 hours to complete
English

Offered by

Placeholder

Queen Mary University of London

Syllabus - What you will learn from this course

Week1
Week 1
3 hours to complete

Week 1

3 hours to complete
4 videos (Total 15 min), 6 readings, 5 quizzes
Week2
Week 2
3 hours to complete

Week 2

3 hours to complete
4 videos (Total 11 min), 6 readings, 5 quizzes
Week3
Week 3
3 hours to complete

Week 3

3 hours to complete
4 videos (Total 10 min), 6 readings, 6 quizzes
Week4
Week 4
4 hours to complete

Week 4

4 hours to complete
4 videos (Total 12 min), 7 readings, 7 quizzes

About the Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing

Frequently Asked Questions

More questions? Visit the Learner Help Center.