Search Engine Marketing Courses
Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.
Popular Search Engine Marketing Courses and Certifications
Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing Campaigns, Digital Marketing, Campaign Management, Advertising Campaigns, Google Analytics, Media Buying, Target Audience, Bidding
Coursera
Skills you'll gain: Google Ads, Keyword Research, Target Audience, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Marketing, Digital Marketing
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Alex Genadinik
Skills you'll gain: Google Ads, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Web Analytics, Target Audience, Driving engagement
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Campaign Management, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Competitive Analysis, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Content Development and Management, Social Media Strategy, Stakeholder Communications, Social Media Marketing, Data Analysis, Analytics
Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
What brings you to Coursera today?
Skillshare
Skills you'll gain: Keyword Research, Prompt Engineering, Copywriting, Search Engine Optimization, AI powered creativity, Storytelling, Web Content, ChatGPT, Target Audience, Blogs, Content Development and Management, Content Strategy, Web Analytics and SEO, Content Management, Content Creation, Writing and Editing, AI Workflows, Writing, Marketing, Content Optimization
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Data-Driven Decision-Making, Search Engine Optimization, Branding, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Marketing Analytics, Performance marketing, Journey Mapping, Social Media Marketing
Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Research
Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Marketing, Content Optimization, Marketing Strategy and Techniques, Marketing Strategies, Customer Engagement
Alex Genadinik
Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Keyword Research, Press Releases, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Optimization, Frontend Performance, Google Analytics, Google Gemini, AI Workflows, Vibe coding, Competitive Analysis, AI literacy, Writing, Digital Marketing Tools, Public Relations, Digital Marketing, Digital Marketing Campaigns
University of Arizona
Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Content Marketing, Cross-Channel Marketing, Keyword Research, Data-Driven Decision-Making, Social Media Strategy, Marketing Channel, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience
Best Search Engine Marketing courses from Coursera
Top-rated Search Engine Marketing courses offered by Coursera on Coursera.
- Google Ads for BeginnersCourseraBeginnerLess Than 2 HoursCoursera
- Search Engine Optimization and Content StrategyCourseraIntermediate1 - 3 MonthsCoursera
Best Search Engine Marketing certificate programs
Earn a certificate in Search Engine Marketing from top universities and companies.
- SEO Mastery: From Fundamentals to GenAI and GEO StrategiesIBMIntermediate1 - 3 MonthsSpecialization
- Search Engine Optimization (SEO)University of California, DavisBeginner3 - 6 MonthsSpecialization
- AI-Powered SEO Content MarketingSkillshareBeginner3 - 6 MonthsSpecialization
Best Search Engine Marketing courses for beginners
Top-rated beginner-friendly Search Engine Marketing courses with no prerequisites.
- Search Engine MarketingSimplilearnBeginner1 - 4 WeeksNo prerequisites
- Google Ads 2026Alex GenadinikBeginner1 - 4 WeeksNo prerequisites
- Foundations of Digital Marketing and E-commerceGoogleBeginner1 - 4 WeeksNo prerequisites
