Google
Attract and Engage Customers with Digital Marketing
Google

Attract and Engage Customers with Digital Marketing

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Some content may not be translated

Google Career Certificates

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261,959 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(5,121 reviews)

|

99%

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(5,121 reviews)

|

99%

Beginner level
No prior experience required
21 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies for turning potential customers into paying and repeat customers at each stage of the marketing funnel. Finally, you’ll explore how to use customer personas to understand consumers’ goals, pain points, and preferred online platforms.

What's included

10 videos10 readings5 quizzes2 discussion prompts1 plugin

You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. Then, you’ll learn how to do keyword research.

What's included

11 videos4 readings4 quizzes1 plugin

You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how to help search engines better understand your content. Next, you’ll explore how to craft effective website titles and add structured data markups to help users and search engines find what they need. Then, you’ll learn all about how to use SEO tools to analyze search performance and user behavior.

What's included

9 videos9 readings5 quizzes1 plugin

You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for creating an ad in search results or a display ad. You’ll finish the course understanding how to apply and improve display ads.

What's included

11 videos12 readings6 quizzes1 discussion prompt

Instructor

Instructor ratings
4.8 (1,761 ratings)
Google Career Certificates

Top Instructor

Google
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4.8

5,121 reviews

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ZZ
4

Reviewed on Feb 4, 2023

BO
5

Reviewed on May 14, 2023

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5

Reviewed on Jan 23, 2024

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