Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
Skills you will gain
- 5 stars85.85%
- 4 stars11.26%
- 3 stars2.14%
- 2 stars0.43%
- 1 star0.29%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
Great insights and taught at a pace that explains everything and reinforces the topics. I am enjoying taking the courses for the certificate in order - they build upon each other.
i am giving full stars to this course, sir coach AK is just a genius who precisely knows how to engage with people. learned a lot from this course highly recommended course.
This has been a great course,very informative,however i found certain topics difficult but i am sure going through them again will help me gain more understanding.
On point, you should use this as a way to gain knowledge along with outside videos to perfect your ad campaigns to maximize results for your marketing goals.
About the Google Digital Marketing & E-commerce Professional Certificate
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