Google
Foundations of Digital Marketing and E-commerce
Google

Foundations of Digital Marketing and E-commerce

This course is part of Google Digital Marketing & E-commerce Professional Certificate

Taught in English

Some content may not be translated

Google Career Certificates

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828,599 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.8

(18,415 reviews)

|

99%

Beginner level
No prior experience required
18 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Define the fields of digital marketing and e-commerce

  • Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist

  • Explain the concept of a marketing funnel

  • Understand the elements and goals of a digital marketing and e-commerce strategy

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

16 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(18,415 reviews)

|

99%

Beginner level
No prior experience required
18 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your Marketing expertise

This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Google
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Earn a career certificate

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Share it on social media and in your performance review

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There are 4 modules in this course

You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.

What's included

14 videos8 readings2 quizzes2 discussion prompts2 plugins

You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.

What's included

12 videos7 readings5 quizzes2 discussion prompts1 plugin

You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You’ll investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you’ll learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.

What's included

11 videos7 readings6 quizzes1 discussion prompt1 plugin

You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You’ll end the course by participating in optional content if you’re interested in preparing for a job search.

What's included

9 videos7 readings3 quizzes2 discussion prompts1 plugin

Instructor

Instructor ratings
4.8 (6,866 ratings)
Google Career Certificates

Top Instructor

Google
323 Courses9,286,275 learners

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4.8

18,415 reviews

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