This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Marketing
- Customer loyalty
- E-Commerce
- Marketing Analytics
- Customer Outreach
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to foundations of digital marketing and e-commerce
The customer journey and the marketing funnel
Digital marketing and e-commerce strategy
Measure performance success
Reviews
- 5 stars86.43%
- 4 stars11.45%
- 3 stars1.50%
- 2 stars0.25%
- 1 star0.34%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).
Some concepts may already be known to some students, but this will work for anyone interested in the subject.
I really happy with the course of Foundation of Digital Marketing and E-commerce. All texts and videos are designed to be easy to read and understand, the profiles of instructors are amazing.
As a beginner, I love how informative this course was in explaining the big picture items in the subject. I loved all of the different learning styles and the simple ways they displayed the info
I find it really interesting. I have done a degree in Digital Marketing, but I am not that confident yet. This course really helps me to understand some things that I have been struggling with.
Frequently Asked Questions
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What are digital marketing and e-commerce?
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Why start a career in digital marketing and e-commerce?
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Why enroll in the Google Digital Marketing and E-commerce Certificate?
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