About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Course 2 of 3 in the
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete
English

What you will learn

  • Explore how to leverage keywords and search engine marketing in your ad campaigns

  • Analyze a landing page and identify successful and unsuccessful elements

  • Identify tactics of customer conversion and retention to add to your digital marketing plan

Skills you will gain

Landing PageMarketingad campaignssearch engine marketingPPC
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 3 in the
Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete
English

Instructor

Offered by

Placeholder

University of California, Irvine

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introduction to Search Engine Marketing

2 hours to complete
1 video (Total 7 min), 3 readings, 1 quiz
Week
2

Week 2

3 hours to complete

Pay-Per-Click (PPC) and Search Engine Optimization (SEO)

3 hours to complete
3 readings
Week
3

Week 3

3 hours to complete

Landing Pages

3 hours to complete
1 video (Total 2 min), 4 readings, 1 quiz
Week
4

Week 4

3 hours to complete

Conversion and Retention

3 hours to complete
1 video (Total 2 min), 5 readings, 1 quiz

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About the E-Marketing Specialization

E-Marketing

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