After completing this specialization, learners will be able to:

• Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

• Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

• Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices

• Apply testing and analytics to optimize your marketing efforts and improve business outcomes

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.