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E-Marketing Specialization
Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.
Offered By
E-Marketing SpecializationUniversity of California, IrvineWhat you will learn
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Develop an audience persona based on a target audience.
Skills you will gain
About this Specialization
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In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
Applied Learning Project
In this specialization, our goals are to:
-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
-Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Approx. 3 months to complete
Suggested 3 hours/week
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Approx. 3 months to complete
Suggested 3 hours/week
English
Subtitles: English
There are 3 Courses in this Specialization
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
Offered by
University of California, Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
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