About this Specialization

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In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 3 months to complete
Suggested 3 hours/week
English
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Approx. 3 months to complete
Suggested 3 hours/week
English

There are 3 Courses in this Specialization

Course1

Course 1

Identifying, Attracting, and Growing Your Digital Audience

Course2

Course 2

Strategies for Converting and Retaining Customers Online

Course3

Course 3

Mobile Marketing, Optimization Tactics, and Analytics

Offered by

Placeholder

University of California, Irvine

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