University of California, Irvine
E-Marketing Specialization
University of California, Irvine

E-Marketing Specialization

Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.

Taught in English

Some content may not be translated

Stephane Muller

Instructor: Stephane Muller

7,289 already enrolled

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Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(241 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

  • Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

  • Apply testing and analytics to optimize your marketing efforts and improve business outcomes

Details to know

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Specialization - 3 course series

Get in-depth knowledge of a subject

4.7

(241 reviews)

Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Learn at your own pace

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  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Irvine
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Specialization - 3 course series

Identifying, Attracting, and Growing Your Digital Audience

Course 113 hours4.7 (244 ratings)

What you'll learn

  • Develop an audience persona based on a target audience.

  • Identify strategies to define, attract, and engage your audience online.

  • Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

Skills you'll gain

Category: Experience Design
Category: Social Media
Category: E-Commerce
Category: Marketing
Category: Brand Management

Strategies for Converting and Retaining Customers Online

Course 210 hours4.7 (95 ratings)

What you'll learn

  • Explore how to leverage keywords and search engine marketing in your ad campaigns

  • Analyze a landing page and identify successful and unsuccessful elements

  • Identify tactics of customer conversion and retention to add to your digital marketing plan

Skills you'll gain

Category: Landing Page
Category: Search Engine Marketing
Category: ad campaigns
Category: Marketing
Category: PPC

Mobile Marketing, Optimization Tactics, and Analytics

Course 311 hours4.6 (36 ratings)

What you'll learn

  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

  • Analyze and optimize marketing efforts to improve business outcomes

  • Develop a digital marketing plan designed to meet your goals and objectives

Skills you'll gain

Category: Mobile Marketing
Category: Sales
Category: Marketing
Category: Mathematical Optimization
Category: Marketing Analytics

Instructor

Stephane Muller
University of California, Irvine
12 Courses53,886 learners

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