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Mobile Marketing, Optimization Tactics, and Analytics

Mobile Marketing, Optimization Tactics, and Analytics

This course is part of E-Marketing Specialization

Instructor: Stephane Muller

7,017 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

55 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

55 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Analyze and optimize marketing efforts to improve business outcomes
Develop a digital marketing plan designed to meet your goals and objectives

Skills you'll gain

Tools you'll learn

Web Applications

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

91% of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the E-Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

Module details

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

What's included

1 video4 readings1 assignment1 discussion prompt

1 videoTotal 2 minutes

Mobile Marketing Strategy2 minutes

4 readingsTotal 95 minutes

Mobile Technology15 minutes
Supplemental Resources30 minutes
Mobile Website or Mobile Application30 minutes
Developing a Mobile Marketing Strategy 20 minutes

1 assignmentTotal 30 minutes

Module 1 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Mobile Site User Experience Critique30 minutes

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

What's included

4 readings1 assignment1 discussion prompt

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

What's included

1 video4 readings1 assignment1 discussion prompt

1 videoTotal 2 minutes

Success Indicators and KPIs2 minutes

4 readingsTotal 70 minutes

Introduction to Optimization10 minutes
Strategies for Optimizing Your Content10 minutes
Supplemental Resources30 minutes
Key Performance Indicators (KPIs)20 minutes

1 assignmentTotal 30 minutes

Module 3 Knowledge Check30 minutes

1 discussion promptTotal 30 minutes

Barriers to the Customer Journey30 minutes

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.