University of California, Irvine
Mobile Marketing, Optimization Tactics, and Analytics
University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics

This course is part of E-Marketing Specialization

Taught in English

Some content may not be translated

Stephane Muller

Instructor: Stephane Muller

4,563 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.6

(34 reviews)

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform

  • Analyze and optimize marketing efforts to improve business outcomes

  • Develop a digital marketing plan designed to meet your goals and objectives

Details to know

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(34 reviews)

Beginner level

Recommended experience

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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This course is part of the E-Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

What's included

1 video4 readings1 quiz1 discussion prompt

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

What's included

4 readings1 quiz1 discussion prompt

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

What's included

1 video4 readings1 quiz1 discussion prompt

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.

What's included

3 readings1 quiz1 peer review

Instructor

Instructor ratings
4.7 (6 ratings)
Stephane Muller
University of California, Irvine
12 Courses52,364 learners

Offered by

Recommended if you're interested in Marketing

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4.6

34 reviews

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Reviewed on Apr 4, 2021

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Reviewed on Aug 19, 2023

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