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Sales Courses

Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.


Popular Sales Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    121 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    491 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Customer Relationship Management, Product Knowledge, Lead Generation, Sales Presentations, Sales Strategy, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Customer Relationship Management (CRM) Software, Email Automation, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    456 reviews

    Intermediate · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Next level skills. New Year savings.

    Save on Coursera Plus
  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Email Marketing, Responsible AI, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    437 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    524 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    671 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Empathy, Sales Enablement, Interviewing Skills, Professional Development, Sales

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    594 reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

Searches related to sales

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In summary, here are 10 of our most popular sales courses

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Sales Training for High Performing Teams: HubSpot Academy
  • Technology & Software Sales Fundamentals: Coursera
  • Sales Excellence: Coursera
  • Salesforce Sales Operations: Salesforce
  • Generative AI for Sales Professionals: IBM
  • Sales Operations/Management: West Virginia University
  • Strategic Sales Management: Fundação Instituto de Administração

Frequently Asked Questions about Sales

Sales is the process of exchanging goods or services for money, and it plays a crucial role in the economy by driving revenue for businesses. Understanding sales is important because it not only helps organizations grow but also fosters relationships between companies and customers. Effective sales strategies can lead to customer satisfaction, loyalty, and long-term success.‎

A variety of jobs exist in the sales field, ranging from entry-level positions to advanced roles. Common job titles include Sales Representative, Account Manager, Sales Manager, Business Development Representative, and Sales Operations Specialist. Each role may focus on different aspects of the sales process, such as direct selling, managing client relationships, or strategizing sales initiatives.‎

To succeed in sales, several key skills are essential. These include strong communication and interpersonal skills, the ability to understand customer needs, negotiation skills, and resilience. Additionally, familiarity with sales technologies and data analysis can enhance performance. Continuous learning and adapting to market trends are also vital for long-term success in sales.‎

There are many online sales courses available that cater to various skill levels and interests. Some notable options include the Sales Foundations 101: Core Techniques for Success Specialization and the Sales Training for High Performing Teams Specialization. These courses provide valuable insights and practical skills to enhance your sales capabilities.‎

Yes. You can start learning sales on Coursera for free in two ways:

  1. Preview the first module of many sales courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sales, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Learning sales can be approached through various methods. Start by enrolling in online courses, attending workshops, or reading books on sales techniques. Practical experience is also invaluable; consider internships or entry-level positions in sales to apply what you've learned. Networking with professionals in the field can provide insights and mentorship opportunities.‎

Sales courses typically cover a range of topics, including the sales process, customer relationship management, negotiation techniques, and sales strategy development. Additionally, courses may explore the use of technology in sales, such as CRM systems and data analysis, to help you understand how to leverage these tools effectively.‎

For training and upskilling employees in sales, specialized courses like the Salesforce Sales Development Representative Professional Certificate and the Liberty Mutual Insurance Sales Agent Professional Certificate can be particularly beneficial. These programs focus on practical skills and industry-specific knowledge that can enhance team performance.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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