About this Specialization

6,318 recent views
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization.
Learner Career Outcomes
50%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approx. 5 months to complete
Suggested 3 hours/week
English
Subtitles: English, Vietnamese
Learner Career Outcomes
50%
Got a pay increase or promotion.
Shareable Certificate
Earn a Certificate upon completion
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Approx. 5 months to complete
Suggested 3 hours/week
English
Subtitles: English, Vietnamese

There are 5 Courses in this Specialization

Course1

Course 1

Effective Sales – An Overview

4.6
stars
149 ratings
57 reviews
Course2

Course 2

Sales Strategy

4.5
stars
98 ratings
25 reviews
Course3

Course 3

Models & Frameworks to Support Sales Planning

4.5
stars
35 ratings
11 reviews
Course4

Course 4

Sales & Marketing Alignment

4.5
stars
42 ratings
11 reviews

Offered by

Fundação Instituto de Administração logo

Fundação Instituto de Administração

Frequently Asked Questions

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

  • This Specialization is comprised of 5 courses, and each of them is designed to take one month. Five months is the expected time to complete it.

  • For this specialization, you will need a general knowledge of business concepts, models, and tools. Learners don't need to have business administration certificate, though.

    Professionals from many backgrounds, such as business administration, engineering, economics, accounting and applied social sciences are the typical learners of this specialization, just to mention some examples. Keep in mind that you may be from a different area, and still be prepared to take this Specialization with all the benefits you may get from doing it.

  • From an academic standpoint, we would recommend taking the courses, modules, and lessons in the presented order.

  • Develop sales planning as a strategy roll-out process.

    Apply intelligence analysis to support the integration of sales and strategy.

    Propose a structure of the sales plan by applying selling models and frameworks.

    Align Sales and Marketing functions to support the integration of sales with the strategy.

    Develop the sales plan structure to guide the planning process

More questions? Visit the Learner Help Center.