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B2B and Territory Sales Strategies and Techniques
Coursera Instructor Network

B2B and Territory Sales Strategies and Techniques

Taught in English


Gain insight into a topic and learn the fundamentals

Fatimata Hane

Instructor: Fatimata Hane

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

Details to know

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June 2024


4 assignments

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There are 4 modules in this course

This course in B2B and Territory Sales Strategies and Techniques equips you with essential skills for excelling in B2B sales. It includes strategic territory management, advanced sales methods, and the use of cutting-edge sales technologies. The course focuses on understanding B2B markets, identifying target customers, assessing competition, and developing region-specific sales strategies.

What's included

1 video1 reading

You will develop the skills to strategically assess, plan, and manage sales territories effectively. This includes understanding territory dynamics, identifying key prospects, and implementing tailored sales strategies to maximize revenue generation within assigned territories.

What's included

2 videos3 readings1 assignment

You will learn and apply advanced B2B sales techniques to engage with clients, build relationships, and close deals successfully. This outcome encompasses consultative selling approaches, value proposition communication, objection handling, and negotiation strategies specifically tailored to B2B environments.

What's included

2 videos1 reading1 assignment

Upon completion of this lesson, you will be able to effectively utilize sales technologies and tools, including CRM systems, sales analytics platforms, and other relevant tools, to optimize sales performance within B2B contexts. You will demonstrate proficiency in leveraging these tools to enhance productivity, streamline processes, and make informed decisions to support efficient sales operations

What's included

2 videos1 reading2 assignments


Fatimata Hane
Coursera Instructor Network
1 Course88 learners

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