HubSpot Academy
Sales Training: Techniques for a Human-Centric Sales Process
HubSpot Academy

Sales Training: Techniques for a Human-Centric Sales Process

This course is part of Sales Training for High Performing Teams Specialization

Taught in English

Some content may not be translated

Kyle Jepson

Instructor: Kyle Jepson

22,652 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(433 reviews)

|

97%

Beginner level
No prior experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(433 reviews)

|

97%

Beginner level
No prior experience required
14 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Sales Training for High Performing Teams Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 6 modules in this course

In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.

What's included

2 videos2 readings1 discussion prompt

In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos7 readings3 quizzes3 discussion prompts

In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.

What's included

6 videos5 readings1 quiz3 discussion prompts

In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

6 videos4 readings1 quiz1 discussion prompt

In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos5 readings1 quiz2 discussion prompts

What's included

1 video1 reading

Instructor

Instructor ratings
4.7 (86 ratings)
Kyle Jepson
HubSpot Academy
8 Courses51,535 learners

Offered by

HubSpot Academy

Recommended if you're interested in Business Essentials

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Learner reviews

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4.7

433 reviews

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MH
5

Reviewed on May 26, 2018

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5

Reviewed on Aug 22, 2019

MM
5

Reviewed on Aug 15, 2018

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