This course will teach you an inbound approach to sales that focuses on being helpful, not salesy. By the end of this course, you'll be able to prospect for new business, qualify for high-quality prospects, book meetings with decision makers, handle buyer's objections, and negotiate and close a deal. By following this process, you'll be able to jumpstart your career in sales with tactical tips and advice to run an effective sales playbook.
Sales Training: Techniques for a Human-Centric Sales Process
This course is part of Sales Training for High Performing Teams Specialization
Instructor: Kyle Jepson
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There are 6 modules in this course
In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.
What's included
2 videos2 readings1 discussion prompt
In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
5 videos7 readings3 assignments3 discussion prompts
In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.
What's included
6 videos5 readings1 assignment3 discussion prompts
In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
6 videos4 readings1 assignment1 discussion prompt
In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.
What's included
5 videos5 readings1 assignment2 discussion prompts
What's included
1 video1 reading
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