About this Course

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Beginner Level
Approx. 12 hours to complete
English

Instructor

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 12 hours to complete
English

Offered by

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HubSpot Academy

Syllabus - What you will learn from this course

Week
1

Week 1

8 hours to complete

Inbound Business Strategy

8 hours to complete
18 videos (Total 148 min), 5 readings, 1 quiz
18 videos
What is inbound?8m
What is the inbound methodology?9m
What are the fundamentals of an inbound business?14m
What is a flywheel?6m
Combining Funnels and Flywheels5m
What are the inbound principles?6m
The inbound methodology and principles15m
The importance of defining your company's purpose3m
Identifying your company's purpose19m
Why do you need to set business goals?4m
How to set a goal that aligns with your company's purpose8m
How to prioritize short-term and long-term business goals4m
How HubSpot aligns its teams behind its goals2m
Why are buyer personas an important part of your inbound strategy?5m
How to create a buyer persona10m
What is the buyer's journey?9m
How to create a buyer's journey10m
5 readings
How the Flywheel Killed HubSpot's Funnel20m
HubSpot'S Culture Code40m
A Management Framework for People Who Don’t Like Vegetables20m
Create Your Buyer Personas1h
Take the Inbound Certification exam!2h
Week
2

Week 2

4 hours to complete

Sales & Marketing Alignment

4 hours to complete
16 videos (Total 103 min), 2 readings, 5 quizzes
16 videos
Developing a Sales Enablement Strategy6m
Sales Enablement in Action5m
The Importance of Having a Vision and Setting Goals4m
Creating a Revenue Goal4m
The Importance of Lead Qualification3m
Identifying Fit and Sales Readiness9m
Mastering Lead Qualification8m
The Importance of the Sales and Marketing SLA3m
Creating an SLA for Your Teams7m
Optimizing Your SLA9m
Beyond the SLA13m
The Importance of Customer Enablement4m
Helping Customers Fire Their Old Solutions4m
Encouraging People to Buy From You Again5m
Helping Your Customers Do the Job They Hired Your Product to Do7m
2 readings
How a 27-Year-Old Manufacturing Company Grew Sales by $1M in 1 Year20m
Customer Acquisition Vs.Retention Costs – Statistics And Trends30m
5 practice exercises
Introduction to Sales Enablement15m
Aligning Your Teams Around a Unified Revenue Goal15m
Developing a Lead Qualification Framework15m
Holding Your Teams Accountable With a Service-Level Agreement15m
Continuing Enablement After the Sale15m

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About the Sales Training for High Performing Teams Specialization

Sales Training for High Performing Teams

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