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How to Generate and Maintain a Healthy Sales Pipeline

This course is part of Sales Excellence Specialization

Instructor: Jean Barnard

4,623 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

34 reviews

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop strategies for generating leads and nurturing them through the sales pipeline.
Master techniques for effective sales prospecting, including social selling and cold calling.
Analyze the importance of CRM and sales automation tools in managing the sales pipeline.
Understand and use key metrics to maintain the health of their sales pipeline.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Sales Excellence Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Did you know that 68% of companies identify sales pipeline management as a critical component of their sales process success? Dive into the world of sales with our course designed to transform your approach to generating and nurturing leads. This short course was created to help sales professionals, business owners, and anyone interested in mastering sales strategies accomplish the art of building and managing a healthy sales pipeline for improved lead generation, deal closure rates, and customer retention.

By completing this course, you'll be able to develop and implement strategies to nurture leads effectively, utilize CRM and sales automation tools to streamline your sales processes, and maintain a robust sales pipeline to ensure continuous growth and success in your sales endeavors. More specifically, in this 3-hour-long course, you will learn how to: - develop strategies for nurturing leads through the pipeline, - analyze the importance of CRM and sales automation tools in managing the sales pipeline - use strategies to maintain the health of the pipeline. This project is unique because it offers practical insights and strategies, drawn from successful case studies and the latest sales technologies, to help you stay ahead in the competitive sales landscape. In order to be successful in this project, you will need no prior knowledge, making it accessible to anyone interested in improving their sales skills.

Module details

This course focuses on the critical skills required to manage sales pipelines effectively. Under the guidance of seasoned sales expert Jean Barnard, you will learn to develop strategies for nurturing leads and utilizing CRM and sales automation tools. By the end of the course, you will be equipped with actionable strategies to improve lead generation, deal closure, and overall sales performance. This module provides techniques for engaging with prospects consistently to maintain a healthy sales pipeline. Learn how to keep leads warm and move them through the sales process effectively.

What's included

3 videos3 readings1 assignment

Learn strategies for nurturing leads and maintaining the health of your sales pipeline. This lesson emphasizes the importance of the initial input into the sales funnel and how it impacts overall sales success.

What's included

3 videos2 readings1 assignment

This lesson introduces CRM systems and their role in enhancing efficiency in managing customer interactions and sales data. Learn how to utilize CRM tools to streamline your sales processes, automate routine tasks, and focus more on closing deals.