Lead Generation

Lead Generation is a fundamental practice in marketing and sales, focusing on capturing interest in a product or service for the purpose of developing a sales pipeline. Coursera's Lead Generation catalogue equips you with strategies to attract and convert strangers and prospects into potential customers. You'll learn the art of creating effective lead magnets, the technique of landing page optimization, the science of A/B testing and the strategic use of email marketing. From recognizing various lead generation channels such as content marketing, search engine optimization, and social media to using customer relationship management tools, you will gain a broad perspective on how to generate qualified leads that can convert into sales.
15credentials
53courses

Results for "lead generation"

  • Status: Free Trial

    Coursera

    Skills you'll gain: Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Process, Sales Management, Customer Retention, Sales Strategy, Prospecting and Qualification, Process Optimization, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Lead Generation, Email Automation, No-Code Development, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    323 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Product Strategy, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    10K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Salesforce

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Lead Generation, Request For Quotation (RFQ), Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization, Sales Training, Customer Support

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Preview

    Simplilearn

    Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Salesforce

    Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Pipelines, Sales Management, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Entry, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    376 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

    4
    Rating, 4 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Keller Williams

    Skills you'll gain: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Customer Acquisition Management, Sales Management, Client Services, Real Estate Transactions, Organizational Skills, Sales Prospecting, Sales Presentation, Contract Negotiation, Interpersonal Communications, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    187 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Coursera

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Coursera

    Skills you'll gain: Sales Strategy, Lead Generation, Prospecting and Qualification, Sales Enablement, Sales Development, Sales Pipelines, Sales Process, Sales, Sales Management, Data-Driven Decision-Making, Inside Sales, Generative AI Agents, AI Personalization, HubSpot CRM, Business Process Automation, Automation, Customer Data Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera

    Skills you'll gain: Sales Pipelines, Sales Development, Sales Process, Lead Generation, Sales Management, Sales Prospecting, Sales, Sales Strategy, Customer Relationship Management (CRM) Software, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Preview

    Universidad de Palermo

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Creation, Email Marketing, Generative AI, Marketing Strategies, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development

    3.8
    Rating, 3.8 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

Related roles

Gain the knowledge and skills you need to advance.

View all

  • Sales Representative

    This role has a $67,456 median salary ¹.

    Sales Representative

    description:

    A Sales Representative sells products and services, building customer relationships to meet sales targets by identifying needs and closing deals.

    This role has a $67,456 median salary ¹.

    Offered by

    Kennesaw State University_logo
    Fundação Instituto de Administração_logo

  • Real Estate Agent

    This role has a $112,512 median salary ¹.

    Real Estate Agent

    description:

    A Real Estate Agent assists clients in buying, selling, and renting properties, providing market insights and handling negotiations.

    This role has a $112,512 median salary ¹.

    Offered by

    Keller Williams_logo
View all

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • HubSpot Academy
  • Salesforce
  • Keller Williams
  • SV Academy
  • Pathstream
  • Simplilearn
  • IBM
  • Kennesaw State University